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Top Tips For the New Writer: Know Who You Are Writing For

April 27, 2012 | Comments: 0 | Views: 264

One of the biggest mistakes a new writer can make is to start writing. I know that sounds silly but the truth is the writing process needs to start long before you begin writing. It needs to start with planning to write a book.

One of those critical planning tasks is determining who you are writing for.

So much of what you are going to write is based on who you are writing for. Missing this critical step can sink your hopes of writing a book. And selling that book. Sometimes it's enough to sink your hopes of selling any future books!

There are 5 major areas of the book and book writing process affected by who you are writing a book for.

1. The Title

Your title is one of the most important elements for attracting your reader. It can also be a major factor in your marketing. The title will create interest and attract your reader. However, if your reader is going to purchase your book over the internet, your title is also one of the keys to search engine placement.

2. The Topic

If your book is to be read, it's topic needs to be of interest to your reader. More than that, it needs to motivate your reader. And it needs to increase their happiness level. Your title is responsible for attracting the attention of your reader. However, your topic will gain the interest of your reader. And, especially when writing a nonfiction book, your topic will be a major element in pleasing your reader.

3. The Style

Different readers require different styles of writing. For example, if you are writing for a scholarly reader you probably will use a formal style. On the other hand, writing for the general population your style will need to be very relaxed. In between, if your book is written for a business audience, it will need to be informal but not relaxed.

4. The Publisher

Your choice of publisher will be greatly affected by the audience. If for example, you are going to distribute the book to potential leads, the cheapest route is to publish yourself. On the other hand, if your reader is a businessperson that you want to impress, you will find that a traditional publisher will have a greater effect.

5. Marketing

Your reader will affect your marketing on many levels. I'm only going to mention two of them.

Marketing a book you've written still follows the AIDA model of marketing. You still need to gain your readers attention before you can develop interest or desire. Who your reader is will affect where you need to go to attract their attention. Will you have better luck by visiting a forum or by taking an ad in the business news?

Earlier I mentioned that your reader will have a major effect on the topic of your book. But the reader also has an effect on how you position your book. If your reader is a young upwardly mobile male, positioning your marketing to attract a grandmother is unlikely to work. Similarly, what will attract mother or fathers is different from what will attract a single person.

Do you want to learn how to write a book in 24 hours? Take my brand new free course here: http://www.learningcreators.com

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

Source: EzineArticles
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