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Writing Articles For Various Readers

April 11, 2012 | Comments: 0 | Views: 82

I got this advice from a number of professional writers - typically the ones that I used to work with - that writing on the internet is not the same as writing for a newspaper or for news on TV. There are many differences and sometimes the "rules" of writing in the journalistic way, generally, doesn't apply.

In my years of experience as an online writer, I came across various guidelines on how to write topics and articles that are geared toward various audiences. Typically there are those who surf the net for information on things that come up in their minds while browsing. Who are these people, by the way?

The principal subject of this first post is "who are your readers".

Who are they?

Where do they come from?

What do they want?

What do they need?

What are they searching for?

There are many answers to these questions and many blogs and websites can answer them too. But if you are into the "personal blogging" thing, you might find it difficult to relate to some of your readers and vice versa. By the way, if this dilemma occurs, you can always tell your readers that their suggestions are always welcome. Meet with them halfway or at least find out the topics that they want to know and write about it using your own approach.

In the case of professional online writers, they usually have several guidelines to follow, depending on the assignments that they have. For instance, they are tasked to write gadget reviews that would appeal to both techie and non-techie readers. If you are also a non-tech savvy writer, you can always use the neutral or the general approach in order to deliver the information. Researching for info is the first step especially when you are tasked to write accurate articles such as gadgets, products, recipes [especially those that need measurements], and many others.

Next is to find the "right angle" for your article. Of course, it is better to use the informative and neutral strategy when writing for the online audience. These are people from all walks of life - professionals, non-professionals, techie, non-techie, young, old, and many others. Make sure that what you're writing will appeal to the general public and should not be offensive in any way.

If you happen to work in a company that promotes products and services, it is important that you put yourself in your would-be readers' shoes. What does this mean?

Well, if you are tasked to write a copy or an advert for a specific product or service, you need to do thorough research about the product/service that you're going to write about. Get all the information that you need before you write the draft. Think as if you are the reader who is looking for this product/service and take note of your expectations or probable questions. Whatever you write should answer all possible questions from the reader.

For copies or adverts, the approach is a bit different since these write-ups involve selling and promoting. But for informative articles about certain topics, you don't need to sell anything or promote a specific product. What you are giving away is researched information that can answer questions about a specific topic.

Adding links of relevant online resources is one way to further help your readers. Of course, you cannot provide them with all the possible answers. In-line links or hyperlinks within the body of your articles can direct your readers to other sites that tackle the same topic in detail. Official websites are the best sources to link to, so your readers will get more valuable information that they need.

Making your article interesting and not boring should also be your priority. Don't go around in circles discussing the same thing over and over again. This will bore and tire your readers. Make your topics and write-ups "straight to the point". If their questions can be answered by your articles in just a few sentences, then, your article can be considered effective. Also, make sure that you include specific information and discuss them briefly if possible.

Being able to write effectively to almost any type of reader is a good sign of being an effective writer. You don't have to be a Pulitzer Prize winner in order to reach your target readers. Just be mindful of what you write and make sure that they are informative and useful.

Writing effectively for an audience may be a daunting task for some writers. But if you've got the right words and angles to deliver the specific idea or information, any reader will surely appreciate your articles. Read and learn the basics of how to write effectively for various readers online and offline.

Source: EzineArticles
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