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Why Website Content Is Important to the Success of Your Website

April 08, 2012 | Comments: 0 | Views: 60

  1. Article Marketing - This will bring people to your site, but if there is no content there, they will not stay. Unfortunately, too many people are building nice websites, with all the bells and whistles, but no one is staying on the site because they have no reason to. They have gone to the site, found it to be nice and left because the site had nothing to offer.
  2. Advertising - You can definitely spend a lot of money advertising, and this will get the people to your site, but just like with article marketing, they are going to leave because you are not giving them anything. You cannot build a website, load it with nothing but banners and hope people are going to come and spend money through the site. While it is true that more and more people are buying online these days, that is not the sole purpose they are going to go to your site.
  3. Search Traffic - This is the best traffic you can get for several reasons. First of all it is free. Second, and most important, is that the traffic arriving to your website in this manner is PREQUALIFIED. This means they already have a distinct interest in what it is your website offers. That does not mean that every visitor that comes to your site is going to buy something, or click on your ads, but the law of averages is on your side. Simply put, the more people you get there, the more chance you have of someone completing an action to give you the desired effect. Still, you have to remember that good, well-written content is what is going to keep them there, increasing your chances of converting them into a customer.

As a webmaster, you already know how much time is involved in building and maintaining a website. Now you have to add "writer" to your list of credentials to reach your goal. Not only do you have to write the content, but you have to make sure it is optimized for the search engines, or your work is all for nothing.

In order to free yourself up to work on things like maintaining the website, building up your backlinks, etc. you are going to have to outsource some of your writing. In fact, the best thing you can probably do for yourself and your website is to hire a writer to do the work for you.

When we are writing content for our websites, and I do not care who it is, even the most successful of the webmasters do it, we get it into our heads that we need to promote what it is we are writing about. Basically what happens more often than not, is the article we are writing starts to sound like an advertisement. If that piece does, the reader is going to split.

People are fickle. If they feel the sales pitch coming on, they will shy away from the article. To them, the article is no longer a useful piece of information because it just became an ad. Be careful of how you write your content, and in the end, you'll start seeing the income that you desire.

If you need help with your writing, John Derossett Writing Services can give you a hand at reasonable prices. The good thing about his service, is that when he writes for you, you get to call it your own!

John Derossett has been writing for a number of years and has written content for literally thousands of websites across the internet.

Source: EzineArticles
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