Author Box
Articles Categories
All Categories
Articles Resources

How to Create a Narrow, Focused and Informative Article Title

June 03, 2012 | Comments: 0 | Views: 107

Your article's title is going to be what your readers have to make the decision as to whether they want to read it or not. A vague and broad title will have them scrolling right past your article in the search results. A title that accurately and completely reflects what your article contains will attract readers because they will know exactly what to expect when they click on your article.

Create the Title Last

When we are writing an article, we have an idea of what the general direction will be. However, as you do further research, this may change a bit, resulting in the need for a title change. If we just wait until the article is completely finished, we only have to create a single title, and a title that accurately fits the article's content. Read through the article and make sure that it has a narrow focus and create your title to state this focus.

Save Cutesy Stuff for the Subtitle

We are writers and, therefore, we are witty. However, wit and humor do not always translate so well on the internet. It can also disguise the true contents of the article. A title has to be solid and descriptive. Cutesy titles do just the opposite in most cases. Now, this does not mean that have to completely scrap that title. Most articles allow for a subtitle and something witty often does fit here. Keep your topic and target audience in mind, however. For example, if you are writing about something like death, it is a good idea to take a more compassionate stance and avoid the wit and the humor. You run the risk of offending those who are either currently grieving or who just don't understand that you were not intending to be offensive.

Deliver on Your Promise

This is probably the most critical of all. For example, if your title is, "Symptoms of Kidney Stones," and your article just has a small bullet list of the symptoms and talks about everything else, but the symptoms, you have failed to accurately title your article. What's worse is that you did not deliver on your promise and your readers will feel a bit deceived. Deceived readers do not come back. If your article promises to talk about the symptoms, at least 85 percent of the article should be focused on the symptoms.

About the Author:

Lisa Mason is a content marketing specialist and social media marketer with more than 10 years of experience. As VP of Special Media for Social Media Sun, she makes sure that readers have access to the most relevant and helpful information that she uses to provide social media solutions to her clients. You can see Lisa's work at her website and book your own special media solutions.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Accurately Title


Article Promises


Single Title


Title Change


Article Contains


Title Last


Broad Title

A speech is similar to an essay, except that a speech is meant to be spoken, while an essay is meant to be read. If you wish to write a great speech that will impress your audience till the end and

By: Denize Rodricks l Writing & Speaking > Writing l December 07, 2012 lViews: 254

The ability to writing great headlines hold the key to getting people to read your article or sales copy - whether you publish it online, send as email or even print it on a magazine. Learn how you

By: Prince John l Writing & Speaking > Creative Writing l July 10, 2012 lViews: 246

Unemployment rate in India has been one of the most terrible problems that it has been facing since its independence. Corruption and crime has increase manifold due to the unemployment factor.

By: Vaibhav P. Bhadange l Writing & Speaking > Creative Writing l July 10, 2012 lViews: 383

Four out of five adults say they have a book inside them. Only two percent actually write and publish their masterpiece. Talk is cheap. Just do it!

By: Ted Bowman l Writing & Speaking > Creative Writing l July 09, 2012 lViews: 217

You have wanted to see your book in print for years and now, thanks to self-publishing, you reached this goal. Now you must market your book, an uphill climb for any author, especially a new one.

By: Harriet Hodgson l Writing & Speaking > Book Marketing l July 08, 2012 lViews: 241

Choosing the right creative writing program could compensate for copywriting in businesses, although, it is a whole different course subject. By being successful in such a competitive industry you

By: Edward Joseph l Writing & Speaking > Creative Writing l July 06, 2012 lViews: 221

Do you remember those times when you sat in front of your computer and stared at a blank sheet of MS Word? That time when no matter how hard you try to start typing you just can't? Or you can, but

By: Glori S.l Writing & Speaking > Writing Articles l July 05, 2012 lViews: 230

The other day someone asked me how I wrote articles so quickly, apparently they had noticed that I had written quite a few articles in my time, that is to say over the last five years, and they had

By: Lance Winslowl Writing & Speaking > Writing Articles l July 03, 2012 lViews: 153

Search engine optimization (SEO) is the procedure of making a certain website easily found by the search engines. This has become very important particularly for online businesses because competition

By: Reed Slidelll Writing & Speaking > Writing Articles l July 01, 2012 lViews: 140

We have the power to develop top notch articles but it does take time to do so. Our lives may be swamped with activities, such as work or attending our kid's activities. This does not mean we cannot

By: Mike Sawyerl Writing & Speaking > Writing Articles l June 30, 2012 lViews: 150

Today many aspiring writers get their start via article writing jobs, especially articles for search engine optimization. The explosion of the Internet has created a demand for information articles

By: John Halaszl Writing & Speaking > Writing Articles l June 29, 2012 lViews: 196

Learn the secret ingredients of writing a smooth-flowing article that people can't stop reading until they finish it. Trust yourself. Writing an article that reads smoothly is easier than most people

By: Prince Johnl Writing & Speaking > Writing Articles l June 29, 2012 lViews: 154

Writer's block is something that all writers fear.  It is also something that every writer has experienced at some point.

By: Lisa A Masonl Writing & Speaking > Writing Articles l June 03, 2012 lViews: 108

It is important to keep roofs in tip-top shape because the roof protects the entire house, and everything in it. Learn more in this article.

By: Lisa A Masonl Home Improvement > Roofingl June 01, 2012 lViews: 221

It is so common to find books that deal with communications in the business industry and to be quite honest it gets very boring reading some of these books. I am happy to say that this book does not

By: Lisa A Masonl Book Reviews > Businessl May 20, 2012 lViews: 209

Article marketing in itself can be a profitable way to make money but there are some things that can keep it from being so.  There is much more to writing then just sitting down at a computer and

By: Lisa A Masonl Writing & Speaking > Article Marketingl April 19, 2012 lViews: 176

It is the coach's job to make sure the team's practice goes smoothly and that the children are learning the foundations for the sport that they are playing.  For this reason, it is important that a

By: Lisa A Masonl Recreation & Sportsl April 18, 2012 lViews: 151

There are times in every athlete's career, whether they are amateurs or professionals, when they are simply not motivated to play.  Perhaps they are ill or they have had some family or personal

By: Lisa A Masonl Recreation & Sportsl April 18, 2012 lViews: 147

Discuss this Article

comments powered by Disqus