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3 Rules For Writing Online Articles That Convert Like Crazy

June 08, 2012 | Comments: 0 | Views: 121

Writing articles for traffic is still one of my favorite ways to get my marketing message out to the masses. It still works in 2012, and contrary to what you may have read elsewhere, you can still build your entire online business, from scratch... with nothing more than commitment and a keyboard.

I say that as someone who has used article marketing to generate millions of readers in more niches than I can count, and other than the time and effort it takes to create the actual content, that traffic is 100% free as well. (and keeps coming YEARS after you actually do the work, a BIG benefit you won't get from most other traffic generation strategies, most specially - paying for advertising)

That said, it's not always rapid rewards and roses when it comes to creating content that converts, and unfortunately... MUCH (if not most) of the advise you'll find in the "wild" is not only wrong, it's counter productive as well.

Let's take a quick look at the 3 biggest rules I use in my own content marketing campaigns, and what writing 6000 articles PLUS has taught me about creating new content that converts like crazy.

Rule 1: Keywords Count (but A LOT less than you think)

The biggest jump I made in my own content marketing campaigns was when I stopped writing for search engines, and starting to let my words flow on their own. Sure, you care about keywords somewhat... but fixating on squeezing certain phrases into your content for the purpose of getting ranked well is NOT smart, doesn't work and will actually have a counter productive outcome as well. (as your content will be forced, sound silly and NOT flow the way it should if you were writing effortlessly and naturally) The only place I really care about keywords is my article title. After that... I don't even think about using them again, unless they just flow through the words I choose.

Rule 2: Don't Obsess About Search Engine Rankings at All

Some of my most productive article marketing campaigns in 2012 don't show up in the search engines at all. Google may index the articles... but they aren't on the top 10 pages of the results pages. The reason they're so successful? Because people have shared, tweeted, "dugg" or otherwise enhanced, extended and evangelized the content around the web FOR me... in the places they publish themselves. When it comes to creating content that builds a COMMUNITY, social traffic is far better than search in 2012, and I make sure every article I write has some sort of engagement or entertainment element that stimulates sharing.

Rule #3: Have a Profitable Post Click Strategy

Post click simply refers to what folks see after they click the link at the end of your article. The simple truth is, this is where 98% of content marketers fall flat. You don't want to send your visitor to a Squidoo lens or some WordPress blog you don't own. (your own site is fine) You don't want to write an article on weight loss... and send your visitor to a web page on Christian dating. You need congruence, consistency and a simple strategy of straight lines, which means this:

Every article you write should lead to a page where you can develop a "lifetime" relationship with your reader. It's not going to happen in one day of course, but if you plan properly, and you turn every article into an opportunity to turn strangers into subscribers, and then follow up with each subscriber often, you WILL build a community of fans, friends and followers who WILL build your your brand, your blog, your bank account and just about any other area of your business that needs to be built.

Make sense?

Remember, content marketing is a conversation. I'm trying to talk to YOU right here the very same way. Done properly, it communicates your expertise, your authority and your PASSION... and inspires others that they can have the same results as you!

FREE REPORT: Want the SECRET to earning 4 figures in ONE Day WITHOUT Tricks, Gimmicks or Guru's? Click HERE and I'll give it to you 100% Free!

Source: EzineArticles
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