Author Box
Articles Categories
All Categories
Articles Resources

Why Writing in Proper English Is Important?

April 17, 2012 | Comments: 0 | Views: 99

Have you ever stopped at one of those along-the-interstate gas stations when you "have to go" so badly you are about to burst? If you luck out, the restrooms will be clean, well-stocked and odorless, or at least deodorized. If not, you may just hold your breath - and your temper - attempting to "get your business done" and make a quick escape. This unpleasant experience will be scarred upon your memory The only positive taken from visiting this supposed traveler's oasis is you can easily store this spot on the no-return list.

Website Traveler Experience Dictates Success

The world-wide-web is the global interstate where your website should be a traveler's oasis. When a visitor arrives at your site, their experience will ultimately have a great impact upon your success in a number of ways:

  • A successful "call to action" is enacted (email capture, purchase, etc.)
  • A visiting experience leads to returns (site gets bookmarked)
  • Happy site visitors share their experience with others
  • ...but, and it is a big BUT, if your message, content, marketing article, email sent or other types of communication and interactivity are not in naturally produced, easy-to-read English then your "rest stop" along the Internet highway will produce a less-than-pleasant experience. Yes, you do not get a second chance to make a first impression.

Buying Words Cheaply Cheapens Content

Although it should not be tolerated, poor English grammar and word usage will create a less-than-pleasant experience if this low-quality level of content is employed. The impact arrives if the low-quality is absolutely apparent throughout the entire presentation, not just a typo or a misused word here and there. Yes, you should expect error-free grammar, but you also should expect content that is interesting and compellingly attractive since the optimum word is "attractive." The goal for using website content, article and email marketing is to "attract" visitors. Sure, there are many tricky SEO (search engine optimization) tricks that may get net surfers to your shores, but boring, poorly written content will compel these visitors to find another beach. If your content appears to be poorly written by someone without even an average grasp of the English language, it will cheapen your site, repel visitors with ease and send potential buyers of your goods and services elsewhere.

It's a Story

All content whether written in a book, magazine, newspaper or even an advertisement pasted on a bus stop bench must tell a story. The communication should be casual, for the most part, since 99.9 percent of the people 99.9 percent of the known websites are trying to attract do not read academic or technical phrasing. The typical Internet user is looking to solve something and turns to the Internet for that all-important solution that you are offering. The challenge is that you more than likely have at least a few competitors attempting to offer a similar solution. Do not create a greater challenge toward attracting - and keeping - website travelers at your "stop" by using cheaply and poorly written content that only tells your visitor you really do not know how to communicate with them.

Curt Middleton has been a newspaper/magazine journalist for more than three decades covering a wide variety of topics including public health issues. He offers excellent relevant, compelling and engaging writing on all subject matters at Best Relevant Content.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Proper English


Poorly Written


Poor English


Cheaply Cheapens Content


Article Content

Teenage rebellion is easier to tolerate in book or film form. Take a look back at some of the most well known and loved "coming of age" stories set in boarding schools.

By: Harvey McEwan l Arts & Entertainment l July 10, 2012 lViews: 445

An important thing you have to consider before working out is having a pair of great training shoes. You cannot immediately undergo any physical training wearing inappropriate footwear. If you do so,

By: Steve Hill l Recreation & Sports l July 10, 2012 lViews: 349

Granite is one natural stone that is used for several purposes from dimension stone to countertops to sculptures. The use of granite for building the temples and monuments was initiated millions

By: Steve L Patterson l Arts & Entertainment l July 10, 2012 lViews: 298

Up to 65,000 H-1B visas for new employment may be issued each fiscal year (FY) for professional workers, including medical providers. In general, a person who already has an H-1B and applies for

By: Ann Badmus l Arts & Entertainment l July 10, 2012 lViews: 309

Beside coin shooting, gold detecting or the many other things you can do with your metal detector. There is a large group of people who take their metal detector out looking for old stuff. Not just

By: Candy L Lindsey l Recreation & Sports l July 07, 2012 lViews: 293

Many people want to be writers and you may be one of them. In order to make your dream occupation a reality, you need to have a plan. You also need to work on this plan constantly. These tips from a

By: Harriet Hodgson l Writing & Speaking l July 06, 2012 lViews: 439

As with all writing, the trick with property descriptions is to be creative. Not for art's sake, but for your reader's sake. And ultimately for the sake of your response rate.

By: Glenn Murrayl Writing & Speakingl July 06, 2012 lViews: 170

Many people want to be writers and you may be one of them. In order to make your dream occupation a reality, you need to have a plan. You also need to work on this plan constantly. These tips from a

By: Harriet Hodgsonl Writing & Speakingl July 06, 2012 lViews: 439

By reorganizing your website, you can control the key elements of your writing business directly from your office, and there are lots of effective tools to make your job easier. You profit in both

By: Charles Jacobsl Writing & Speakingl July 05, 2012 lViews: 171

Memorable characters have at least one (or more) unique traits, mannerisms or habits to make them stand out from the "crowd" of other fictional people you create for your novel. These reinforce the

By: Charles Jacobsl Writing & Speakingl July 05, 2012 lViews: 248

One particular in the most important factors for anybody who would like to wager income in an online casino will be the safety. Find some info here about how casinos deal with this problem.

By: Matthew Handl Writing & Speakingl July 01, 2012 lViews: 142

A lot of businesses are into press release writing and it's because of several valid reasons. Mainly though, it's due to its effectiveness in business promotion. Both online and offline enterprises

By: Reed Slidelll Writing & Speakingl July 01, 2012 lViews: 131

Discuss this Article

comments powered by Disqus