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5 Easy Steps to Finding Pageant Sponsors

June 26, 2012 | Comments: 0 | Views: 189

Sponsors are people or organizations who contribute money or items to help contestants compete in pageants. Some pageant experts would argue that setting a budget and finding pageant sponsorships are the first things you should do before even committing to compete in a pageant. Here are five helpful tips to finding pageant sponsorships.

1. Start with people and places you know.

When looking for pageant sponsors, the first place you should start is with people and businesses you frequent who may be interested in advertising their products or services to pageant contestants and audience members. These types of professionals may include your favorite hair salon, tanning salons, nail salon, fashion store, shoe store, swimwear boutique, or jewelry shop. Other related businesses would be dentists, dental whitening clinics, weight loss centers, cosmetic enhancement clinics, fitness centers, gyms, health spas, day spas, or beauty supply stores. Make a list of potential sponsors in your pageant notebook, and one by one visit each one or call to make an appointment.

2. Hold a fundraiser.

There are many types of traditional and not-so-traditional fundraisers, including bake sales, garage sale, car wash, online fundraising, fashion shows, and auctions. When setting up a fundraiser to obtain sponsorship funding for your pageant, choose something that you will enjoy and that you think will best utilize your personal assets in helping you succeed. Be creative and be smart; try to incorporate your pageant platform. Look at other fundraisers, not necessarily for pageants, which have been successful, to model your fundraising after their strategies.

3. Spread the word through local organizations,

If you and your family belong to any local organizations such as PTA, church, clubs, and other affiliations, ask to include your fundraiser information in their newsletter or announcements. Be sure to tell them about your pageant platform so the community can get excited about your participation in the pageant and what it means to them.

4. Hit the pavement.

If you think because of troubles with the economy that there are no funds out there for advertising or community donations, think again. While many folks have been hit hard by the recession, there are also many businesses and organizations who are thriving. These are the ones you should seek help from when looking for sponsors in your community. Before approaching companies that you don't know, pay attention to what is happening locally, watch the news, look to see who is paying for local advertising in the newspapers, radio and television, and make a list in your pageant notebook of the places you think would be best suited to join you in your quest for the crown by supporting you and your personal platform or cause.

5. Enlist the help of family and friends.

When it comes to pageants, there is no better support system than your close friends and family members. Don't be afraid to ask them for advice or a helping hand in your efforts. And remember to thank each and every one of them, no matter what is the final outcome of the pageant.

As you can see, there are many ways to obtain pageant sponsorships. The best way to start is to make a list and jump right in, and you will be surprised just how easy it is to talk to people about your pageant participation once you get started. The steps you take now toward obtaining pageant sponsors will also help you at the pageant when it's time to face the judges, by giving you experience with approaching and speaking with strangers about something very important to you - winning the pageant, and your reasons why you want to win the pageant. So give it your all, and don't stop until you are able to obtain the sponsorships you need and take your spot on the stage!

Cherie Wimberly is a top model, former pageant titleholder, consultant, judge, and author of the Ultimate Beauty Pageant Notebook pageant preparation workbook series available on Amazon and at For more about the author, visit her website at

Source: EzineArticles
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