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How to Optimize Your Mobile Website in 5 Simple Steps

April 15, 2012 | Comments: 0 | Views: 108

Optimizing mobile website has immense benefits. Your site ranks higher in the search results. Motivated mobile searchers are very likely to get you when they do a search. And this ultimately can increase your earnings or brand image. Having a mobile website is good, but having it optimized is even better. So how do you do it?

1. Ensure your website is user-friendly to you target phones. Unlike a standard website, when someone does a search from a phone, the results are determined by the type of phone in use. The crawlers are able to know the phone type enquiring for information and will deliver those sites that can be easily viewed by the phone. Different phones have different capabilities. So, if you target clients who have Samsung Galaxy or Nokia phones, ensure your site is friendly to this type of phones. The key is to figure out what type of phones 80% of your prospects use and have your site easily read by them.

2. Select keywords carefully. People do searches by typing certain keywords. If you are a psychotherapist, most will type that or type therapy, therapist, psychologist when they need your help. So, if you site does not have these common keywords, you will likely miss out of mobile search results.Inevitably, keywords are what your mobile website is all about. Spend valuable time researching on keywords or get a SEO expert to help you.

3. Have relevant content. The information on your website needs to be relevant around the keywords you choose. It will be annoying for people searching for a mobile marketing expert landing on a motivational speakers' website. On the other hand don't stuff too much keywords no your website. Have three keywords every 100 words of your website; anything above that will make it look like you are spamming.

4. Get back links in other websites that point to yours. Back links greatly help in website optimization. If you do tweets on Twitter that and deposit your site link or make posts in other high ranking websites like Facebook, Google or Yahoo, it will greatly help you. The key is to target sites with a high page rank; more than five.

5. Submit the website to directories. By submitting your site to directories you get it indexed and this improve you visibility as crawlers will easily find you site. There are numerous directories. but start with the mostrelevant like Google, Yahoo DMOZ etc

Final thought... Optimization is never a one step activity. You must monitor your rankling constantly because other people are competing for your position. Plus, rules are constantly changing. So you need to tweakthings, change strategies and be current as need be.

Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com

Source: EzineArticles
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