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How to Build an E-Commerce Website?

April 18, 2012 | Comments: 0 | Views: 82

An e-commerce website offers many opportunities. As compared to the traditional business system, an e-commerce website needs minimum cost to launch but it is relatively risky as well. Even though, creating a website is not a simple task and success depends on several factors. The purpose of this post is to guide you through the steps and plans which you will need to organize and install to make your online store perfect.

Search Your Niche: This is a first step that you have to do. Analyze your interest for potential business ideas. If you love automobiles, then you can sell cars and bikes accessories online instead of investing a huge amount of money in a traditional shop. Focus on your areas of expertise and what you can do to gain an edge over competitors who do not have that much extensive knowledge of that niche.

So once you sort out your ideas, conduct a special analysis on your final few ideas to determine the possibilities of your success. Ask yourself several questions, such as how many search queries those products or services have on Google? How much demand those products have in the market? etc... so it would be more economical and safer for you to sell products online.

Competitors Analysis: Carefully look around how much competition you have, take time to read, study and analyze their websites and compare their products and services. This will give an exact idea for the design of your own website. Once you finish all this analysis, build a great professional website which should be more attractive than your competitors.

Create a business plan: You should have a proper business plan which is able to create a winning formula that includes the theme of your website, its objectives and strategies of your business. In addition, it is worth to keeping a proper documentation of your expenses, your sales lead, profits, etc.

Also one thing keep in mind, develop a unique position to increase sales, use each possible way to promote your business, create a different image of business than rest of the crowd.

Build Your Website: Think carefully about your domain name. If you are planing to sell products globally extension is the best option for you, but if you are planning to sell your products in specific region then ccTLD extension (, etc...) need to be considered. Try to use domain name which is able to describe your business properly.

Keep in mind that a well designed website always gives a good first impression to your prospects. Try to obtain a model of a professional website at an affordable price and customize it so that it is true to your needs. Most of the shopping cart applications can easily be customized by using conventional HTML editors and simple graphics software such as Adobe Photoshop.

The content of your website should target specific targeted keywords to optimize your website to receive search engine traffic. This can be achieved by the implementation of informative articles, product reviews, features and comparisons. If you don't have time to do all these things then you can hire a professional web development company that is able to take care of all the steps from creating your website and its optimization to make it search engine friendly. However, do not expect that your website will be seen on the first page of Google, Bing, and Yahoo quickly. You should continuously promote your website through different online marketing techniques.

Web Hosting Services: Final step is finding a reliable web hosting company to host your website. To choose an appropriate web hosting plan, pay attention to disk space and bandwidth. Email accounts with your domain name are required to give a preference to work well. The files of your website can be downloaded or uploaded by using a simple FTP program. The technical support team of web host can assist you in steps to upload your website files and make it live.

This article is contributed by Paul Lopez in association with For more information about e-commerce hosting solutions you can visit our Blog, or Knowledge Base, or ask your queries on our internal forum.

Source: EzineArticles
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