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Why Design a Search Engine Ready Website?

April 09, 2012 | Comments: 0 | Views: 158

Web site owners who offer their services and products over the Internet, usually want to be on the first page of Search Engines. Primarily, they want to be found on the first page of Google. To obtain such a coveted position is not very easy when one thinks of the millions of websites of possibly the same genre that might be competing for the same position.

The truth is that it is up to the Search Engines to decide which sites are worthy of the top rankings, and the decision decision is left up to the standards/algorithms that they set, and which their crawlers/spiders will pick up.

Web designers and website owners are, in the end completely responsible for coming as close as possible to the search criteria, and are ultimately responsible for the success or failure of their websites.

It is because of this that I believe that a website has to be compatible from the very beginning so they can have a fighting chance of success on the Internet. The term is fairly new and is better known by its counter-part as search engine friendly website.

To me, and maybe only to me, the term commands a greater degree of responsibility toward designing a website that is as compatible to search requirements as possible.

I say to me because I learned the importance of a such a design after studying the subject on an online course, and became convinced that site owners would be much better served if their sites were designed from the very beginning to be ready for the search engines.

I consider myself one of the pioneers of the term, and when I became convinced that this was the best approach to website design, I decided to build a website using that key phrase. My website took about three months to get to the top of the Google, and has not lost that position for just over two years.

So then, what is a Search Engine Ready Website Design? It is the design of a site ready to be uploaded without any further onsite work to be performed as with the regular websites that are designed mostly to look good, be visually attractive with very little else except some very fancy images, photos, graphics, flash, flare, and all the other trappings that appeal to the eyes but not necessarily the mind - especially the mind of those technological marvels of artificial intelligence called web crawlers.

In reality, these are the little guys programmed by humans to flush out the sites that offer no educational value to Internet users.

So important is high ranking to website owners, that after they design and develop their sites, they will then spend hundreds and thousands of dollars to obtain and maintain high rankings on the Search engines.

I do not decry the work and initiatives of professional SEO practitioners, but after completing my course which was developed by a research scientist I became convinced that the work of Search Engine Optimization should be mostly or completely performed at the time of the designing of the website.

The benefits of a Search Engine Ready Website Design are quite obvious, just like the benefits of the work of Search Engine Optimization. Three of these benefits are:-

1) High or higher rankings on the Search Engines.

2) Generic or more generic traffic.

3) High or higher earning capacity for the site owners.

But there is one added benefit. It is the immediate benefit of doing the work at the time of designing the website. This obliterates the need for spending hundreds and thousands of dollars later for redesigning the site to suit the design criteria.

In my next submissions I will outline in detail how to make your website compatible from the very beginning.

Name: Landy James

Source: EzineArticles
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