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What Is Internet Marketing? 5 Things You Must Do For Success

April 20, 2012 | Comments: 0 | Views: 115

There are too many people out there asking themselves, "What is Internet marketing?" Some people find the answer because they seek it avidly; some miss it because they are not looking closely enough. To which group do you want to belong? For success, look closely at the following points and apply them all.

Always add ALT tags to graphics - What are ALT tags? These are descriptions the surfer/visitor will read in the place of the graphics you post on your website, when graphics do not load. Why it this important? This is important because search engines would not know what is in the picture unless it crawls over the description; and if the description has the required keywords, it would happily index it and your website would enjoy higher ranks on search result pages.

Keep the keyword density optimal - Most marketing gurus who coach people on "What is Internet marketing" stress the importance of keyword density. Too little density and the search engine would dismiss the page as irrelevant; too much density and the search engines would mark it as spam and ban it. Hence, you need to strike a balance for optimal density. Generally, 3-5% keyword density is considered safe. However, you need to keep analyzing the results until you settle for the optimal percentage.

Do not use too much Flash/Frames and Java Script - Most courses that teach "What is Internet marketing" point at the fact that websites that use too many elements of Flash, Java Script and/or frames antagonize the visitors because these are too distracting. What is even more important is that these elements tend to confuse the search engines, resulting in your website getting pushed to the end of the line.

Add highly relevant text - This is one of the best answers to "What is Internet marketing." Search engines (as well as people) are looking for relevance between the keywords the website has been optimized for. If the relevance is poor, you will be pushed away by the search engines. Start with the title tag, and then move on through the page and have it optimized for a keyword very carefully.

Add links from other relevant sites - List your website on all major directories. Seek out especially the industry your products are dealing with and list and network with them to gain access to other like-minded websites. Try establishing a "resource page" on the website named 'Resource Information' and through it seek reciprocal links from other complementary websites.

It is not difficult to answer to the question, "What is Internet marketing." But if you do not implement this advice correctly, success will elude you.

With an Internet presence, you have the power to do business while you sleep. Your business is open 24 hours a day. Without a website, you are missing out on a lot of exposure. Affordable Web Design and Internet Marketing for Small Business http://www.springboarddesigns.com

Source: EzineArticles
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