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OpenCart Web Design

April 13, 2012 | Comments: 0 | Views: 197

OpenCart is an open source shopping cart solution for websites. What this means is that anyone can download the OpenCart source code for free and thereby implement it freely on their website and so enable visitors to purchase items and services in a secure and intuitive manner.

There are many different aspects to getting a shopping cart to work on a website, from contacting the banks of the credit or debit cards, to registering the orders in a format that makes it easy for webmasters to review and act on them. There are of course countless security issues to consider, compatibility issues and user interface issues. This is why it is advisable for businesses to use a system like OpenCart rather than attempt to design a system from scratch, or attempt to outsource design which can be a lengthy and expensive process. Another benefit of OpenCart is that it has been used successfully on many other site, so you know that it will do a good job for you - and it's possible to see it in action on those sites and to sample it to decide if it is right for you.

OpenCart allows you to create a shopping cart type system which is intuitive and allows users to 'add' items to their order and then proceed to a checkout when done. This allows them to buy multiple items in one go which encourages them to place large orders, and it provides them with a familiar and intuitive system that is similar to that used on other sites, as well as being similar to the process of loading up a shopping trolley when shopping in the real world.

This is very important as otherwise your cart solution can act as a 'barrier to purchase'. In other words, when someone looks around your site and tries to decide whether or not to make a purchase of your item, there will be many different things acting on them and influencing this decision One of those elements is simply the difficulty involve in placing payments itself - people hate having to get out a debit card and they hat using systems that they don't fully understand or trust. If your site is not conducive to making easy purchases then you will lose potential clients, whereas if it is easy for someone to place lots of orders, and they trust the system you have in place, they will then be a lot more likely to make lots of impulse purchases.

Once you have chosen to integrate OpenCart into your web design however there are still several considerations for making sure that your site attracts the maximum custom and that your implementation is as seamless as possible.

For one thing you will need to consider your payment gateway - in other words how you are going to accept payment. There are various options here such as PayPal or Eway etc. Likewise you will have to design your site in such a way that it attracts as many people as possible to the buy buttons and that you maximize the number of people placing orders.

One of the more popular ecommerce solutions these days is opencart. WE got a system installed into a previous website by this Melbourne web design business.

Source: EzineArticles
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