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Unified Communications and Business Transformation

April 12, 2012 | Comments: 0 | Views: 79

Many small businesses are not aware that Unified Communications (UC) can be used to increase productivity, lower cost and increase profits. Before you can invest in Unified Communications, you must first know what Unified Communications is. Unified Communications is often confused for converged communications. Converged communication is taking voice data and video and delivering them over the same wire. Unified Communications is taking multiple media streams and combining them in such a way that they work together to provide a solution for your business. It's all about connecting people with the right form of information. Connect workers, partners, vendors and customers with the information and expertise they need. In the end, if the solution does not improve your business, then it is not a good solution for you.

IP has delivered a wave of value to companies large and small. By consolidating voice video and data networks into a single IP network, companies have been able to reduce the cost of communications, take advantage of underused network capacity and establish a foundation upon which to build a unified communication system. So what does all this mean for your business? How can you use technology advances to improve your business? We are going to explore various ways a small business can take advantage of unified communications.

The first thing we are going to look at his presence. Presence is the ability to know a person status. Access to presence information gives you the ability to know if the person is available, busy, away or off-line. On the surface this may not look like a great deal of information and truthfully it is not, but the information it provides is very valuable. The truly great thing about presence is that it can be tracked across multiple devices. I read a study last year that stated the average worker loses 30 min. a day trying to figure out where people are, if you multiply this by the number of workers you have, the cost becomes significant. Let's look how you can combine presence information with some other applications to transform your business. Presence can be combined with a locator service i.e. GPS to actually give you the physical location of where a person is located and if they're available or not available. What would be the impact to your business if this information was readily available? A small amount of information has the ability to transform your business.

Videoconferencing was the exclusive domain of large enterprises, but this technology is now available to small businesses. There are times when words do not do justice to a situation; a picture is needed. Far too many small businesses try to manage their own IT, and many are not aware of the damage they are doing to their business. Being successful in business means you are giving your business every chance to compete against others and win. Every small business should have the ability to videoconference. Videoconferencing is a transformative technology that can give you an edge over the competition. Think about the various ways your business can benefit by having the ability to do videoconferencing. In most cases, videoconferencing can be added to your network for little or no cost.

Texting is another transformative technology. It gives you the ability to share information with others in almost real-time. Texting is great when you have small amounts of information to share with others. This gives you the ability to share information, track information in the history, maintain a copy of the dialogue and provide a simple interface for workers to use and share information. Many texting programs allow you to attach documents, share applications running on your PC, share your desktop and much more. Just having the technology is not the desired endgame, using the technology to transform your business is the goal.

The biggest issue facing small businesses is that they lack the knowledge and understanding of how to use technology to improve their business. You do not need to be an IT professional install a server or an application, but you need expert knowledge and experience to transform a business using the technology. Take the time and consult with experts about transforming your business. Have your business reviewed at least once a year by IT and telecom professionals who are experts in business transformation and unified communications. Look for companies that provide free business reviews and consultations.

Additional information and support is available at our website If you want to talk about our services or what can be done to transform your business, we provide free consultations. Our phone number is 469-453-8026. All of our SIP services are $17.95 per month and come with unlimited nationwide calling. Stop worrying about minutes and long distance charges. If you have questions and not sure who to reach out to, visit our website and open a trouble ticket and we will do what we can to get you the information you need, or send and email to

At MOTC, we provide our customers with video chat, conferencing, SIP trunking, IVR (digital receptionist) and much more, and we do this for much less than they were paying the phone company.

Take a few minutes to find out why MOTC is a new and different kind of phone company.

Source: EzineArticles
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