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Why Do You Need a Logo and How to Get One

April 12, 2012 | Comments: 0 | Views: 148

Can you imagine taking along an iPhone without the Apple logo? Or wearing a pair of Nike sneakers without its 'swoosh'? Or going to the McDonald's with a missing M logo? And I can just go on and on with these questions.

A logo is like the face of a company to the rest of world. It imparts an identity to a company or a brand. A human mind remembers images and pictures before they will remember a name. Most people can associate your logo with your business a lot easier than with your company name. And this could probably be the most important reason why any business needs a logo. Even some countries whose tourism sector makes up a large portion of their economy such as Spain, Italy, Turkey or the Bahamas Islands have logos that identify them in marketing their country. A business name is very important but it will never be as catchy as a great logo. That's why, currently, the usage of both image (ideogram) and name (logotype) is widely spread.

Logos have also been seen an object of desire. People using a superior product likes to flaunt it and they would like people to have notice of it. A smart logo on these products satisfy consumers as others tend to recognize these products or the company making it by their logos. And as these products gets associated well with their logos, people perceive the logo as their object of desire.

A logo would therefore be considered as a necessary element in the formation & success of a business and it's important to have a logo designed in the best way possible to reflect the business and not just a fancy mark. Several small and medium business avoid getting their logos designed through a graphic designer or design agencies as budget might be a reason, or may be just because they don't know any good designer. A lot of online logo design services are available that can provide affordable logo designs within your budgets. Before finalizing any agency or designer to design a logo for you, it's necessary that you see their past work and recommendations.

Show the designed logo choices to your family, friends, staff and customers before you finalize the logo as it would be good to know likes and dislikes from others' perspective. Before finalizing the design get the logo revised according to the feedback you receive to that you will get a mark which will enhance you company identity.

Donald Gonsalves Branding Expert

Source: EzineArticles
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