Author Box
Articles Categories
All Categories
Articles Resources

Stationery Design Usage in the Corporate Battlefield

April 19, 2012 | Comments: 0 | Views: 156

In building a corporate brand, it is not enough that a company utilizes a logo design. The company should also include other branding tools such as business cards, brochures, and stationeries. While other companies prefer paperless transactions, there are still instances wherein letters are created and printed on paper. When this happens, it's time for you to use your company's stationery.

Selecting a Design

In creating a stationery design, it is best to consider the image or message that you want to convey to your target market, current and future clientele, and prospective business partners. Remember that stationeries can reflect your company's personality and image. Thus, you need to be cautious in designing your stationeries.

In determining the best elements to use, you need to consider a couple of things. This includes the following:

· Logo Design

The easiest way for your marketing materials to be identified is to include your company's graphic art. Logos are typically displayed on the upper portion of your paper. Aside from placing the art piece on the paper, envelopes should also be properly marked. This is due to the fact that people will initially see your envelope before your letter's paper. As such, it would be best to have your papers and envelopes marked appropriately.

· Taglines

Apart from including the design, you should also ensure that it is accompanied with an impressive tagline. Taglines are place at the bottom of each page, preferably under the footer. A clever tagline will help leave a lasting impression to your readers and give them an idea of what your company is all about.

· Color Scheme

Make sure that your stationery and envelopes match your existing branding and marketing tools. Color scheme used for your branding materials should be uniform and consistent. This way, clients and customers would be able to associate the selected colors with the company.

Aside from these draft reminders, it is also important to pay ample consideration on the information to be incorporated into the stationery design. Be reminded that your company name and contact information should be used. It would also help if you can include your social media information. Listing your LinkedIn, Facebook, and Twitter accounts would give your target market and prospective clients an idea that they can easily reach you just by accessing these available online platforms.

With a variety of social media tools and online platforms, it is understandable to think that there is little use for printed marketing tools such as brochures, business cards, and stationeries. However, business owners and corporate entities should be well reminded that not all are well-oriented in using the Internet. Also, there are instances wherein printed reports and contracts are preferred more than their electronic counterparts.

Hence, in order to fulfill these transactional requirements, businesses, corporate entities, and even professionals should not abandon the use of traditional marketing and promotional paraphernalia. It would even work to their advantage if these materials were used in combination with modern and technically advanced tools. Thus, with an effective stationery design and the right social media tools, you can ensure the success of your business endeavors.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Stationery Design

It is true that a photo booth hire cannot actually replace a camera but you will never run short of photographs if you think of photo hire.It is true that a photo booth hire cannot actually replace a

By: Simon Liva l Arts & Entertainment > Photography l November 21, 2012 lViews: 268

Well-known director Pascal Laugier is once again all set to frighten his fans with another dreadful affair, The Tall Man. The spooky thriller has been produced by Clément Miserez, Kevin DeWalt,

By: rose jasmin l Arts & Entertainment > Movies TV l November 02, 2012 lViews: 262

The Good Wife is an American legal drama series. It was first broadcasted on CBS on 22nd September, 2009. It is the creation of Robert King and Michelle King. It is produced by the Kings, Ridley and

By: Monu Mani l Arts & Entertainment > Movies TV l November 01, 2012 lViews: 259

ICarly in an American teens show created by Dan Schneider who is also the executive producer of the show. this show is about a girl named Carly Shay who along with her best friends Sam and Freeddie

By: elvis l Arts & Entertainment > Movies TV l October 25, 2012 lViews: 265

Love stories are supposed to be full of romance, seduction and enduring love. As these funny love stories show, however, these stories can also be filled with laughter. Fortunately, shared laughter

By: Jasmine Montford l Arts & Entertainment > Humor l October 25, 2012 lViews: 312

Lost is an American television science fictional series that is full of mystery, adventure and supernatural drama. It was originally broadcasted on ABC from September 22, 2004 to May 23, 2010,

By: ramandeep l Arts & Entertainment > Movies TV l October 25, 2012 lViews: 337

It is about the history of birthday cards It describes about how the birthday cards originated and how it came into new form.A birthday greeting bank card can be as special or as silly as you want it

By: jameshopesl Arts & Entertainment > Visual Graphic Artsl October 15, 2012 lViews: 280

I once saw the actor Tom Hanks in an interview and he in essence said, that one cannot be a playwright unless one studies Shakespeare. Even though I am not playwright nor have I written a screenplay,

By: B. Mathew Arel Arts & Entertainment > Visual Graphic Artsl July 09, 2012 lViews: 225

The art of calligraphy is one that most people take for granted, but which is very important nonetheless. When most people think of calligraphy, the first thought that comes to mind is the use of

By: Jarvis Lloydl Arts & Entertainment > Visual Graphic Artsl July 09, 2012 lViews: 166

Creating the right label is important to gain attention by customers. There are many factors including design program and printer to get the label right!

By: Lyndsay Flagell Arts & Entertainment > Visual Graphic Artsl July 04, 2012 lViews: 202

You are able to enhance details using certain web based technical illustration tools right from your homes. The other option is to buy the software and start improving your skills by creating more

By: David Herrickl Arts & Entertainment > Visual Graphic Artsl July 03, 2012 lViews: 158

Can you make your own comic book? Here's a simple checklist to see if you have what it takes to take an idea from concept, to story to artwork... and end up with a published work.

By: Mike Pirainol Arts & Entertainment > Visual Graphic Artsl July 02, 2012 lViews: 182

A logo is a graphic representation that visually creates a brand identity and reflects the credibility of a company. It is oftentimes considered as a significant marketing tool through which

By: Darwin Palmerl Gamingl June 25, 2012 lViews: 198

Creating and choosing a logo are equally important in representing a business. Most companies invest time and dollars to ensure that their brand is recognized at a glance.

By: Darwin Palmerl Arts & Entertainment > Visual Graphic Artsl April 19, 2012 lViews: 160

Which company has a good logo? Which one has better design than the other? Which among them has the best business emblem? The answers to these questions may vary depending on an individual's point of

By: Darwin Palmerl Arts & Entertainment > Visual Graphic Artsl April 19, 2012 lViews: 160

Discuss this Article

comments powered by Disqus