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Why Video Is Becoming Such a Powerful Marketing Tool

April 25, 2012 | Comments: 0 | Views: 73

So in this article I will attempt to describe the basics why this form of media is so powerful these days. Of course it is not the only form of marketing, quality textual pages is still very much an effective but these can be significantly boosted with the use of well-made videos.

Why Are Videos Effective?

This is a good place to start.

The reason why videos are effective is a play on the age old staying "a picture can tell a thousand words" (or something like that). You see with a video it expands this idea tenfold.

It allows someone to explain what they are all about, explain the product or service in a manner that is easy to digest. It can get the message across in a much more effective manner that a whole page of text.

Aren't Videos Expensive to Make?

Actually there are many ways to make videos these days that do not cost much at all.

Of course if you want to make a quality company introduction video with lots of professional actor voice overs and top grade camera angles when you'll need to pay for it but you may be quite surprised how effective a simple video of yourself (the business owner) talking into the camera is.

Another option is to use an animated slide show with various calls to action and photos of your product or service. There are a massive amount of systems out there that can make these simple slideshow videos.

Once you have made your video you can either host it on your website or upload it to one of the many video sharing websites such as YouTube.

What Shouldn't You Do With Videos?

You will probably be tempted to make your videos ultra-flashy with lots of marketing buzz words but I do not recommend this.

These marketing videos often frustrate the person viewing them and a frustrated view usually means they will not become a customer.

What you need to do is speak in a simple a clear manner and not try to confuse the viewer. Explain and more importantly show in the video what your product or service is all about.

This will give you much more results than trying to fill the marketing video with lots of buzz words.


In my opinion almost all website can benefit from having at least one video and given the fact they are far easier to make it seems a shame when a business owner does not make use of this form of marketing.

For effective marketing options I recommend you visit this page that shows details on various online marketing, SEO and other forms of marketing.

Action Online also offer web site development services in Wellington and you can read more here to learn about what they offer to New Zealand businesses.

Source: EzineArticles
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