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Website Optimization

June 10, 2012 | Comments: 0 | Views: 154

The optimization of your company's site is key for customers in finding your site. It is extremely important for customers or researchers to find your website in a search to generate traffic and to become leads for business. In order for the customers to find and notice your site, the link needs to be on the first page in order to be clicked on and used. If not on the first page, it needs to be within the first few minutes to even get noticed. Aim for this goal when trying to generate traffic to your site. To better your chances, use all of the social media platforms that you are involved in. Include various updates and additional information that include various keywords to the social media sites that will circulate back to the homepage but will also provide enough information to keep the viewer interested.

The website needs to be user friendly. You want any viewer to be able to navigate through a site and understand how it works and flows. This is why designing a website that suites the viewers and their needs is of the most importance. If an individual cannot navigate through a website then chances are they will exit the site without the slightest bit of knowledge. Do not design your website for search engines purposes, but rather think of how you would like the page to be set up because others want the same thing.

In regards to search engine optimization, there are two types that need to be looked at and implemented into your website for the best success. Search engine optimization includes on page SEO and off page SEO. On page search engine optimization relates to the presentation of your website's material to various search engines. On page SEO includes the details of the site such as the page title, headings, images, and many other specific details. Off page search engine optimization includes the overall influence on the web which is concluded by what other websites think about your website. Depending on what the other sites say about your website, it will add to your credibility making your website superior and influential. Therefore, be sure to present your company's information well and correctly to please not only the viewers, but the other websites as well to ensure the most success.

The websites content information needs to be littered with keywords. Optimize your website to have hints of the words in strategically placed locations so they do not steer the attention away from other information and from the content itself. They need to be scattered or littered in the right places to aid in the finding of your website and surface in the right searches within the first or first few pages. More and more individuals are locating businesses through various searches through keywords. It is of the utmost importance to have keywords within your content to get to the core of what your service is about. Be sure to use all of these strategies of website optimization to push your site to the top of the stack.

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company. We specialize in creating effective web videos and web commercials for any industry, product, or service. In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting or follow us on Twitter: @killer_video

Source: EzineArticles
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