Author Box
Articles Categories
All Categories
Articles Resources

Web Marketing Videos Worthy of the Internet

April 25, 2012 | Comments: 0 | Views: 94

According to a recent study done by CNN Money Report, the utilization of web videos has risen considerably since last year. In 2010, videos upload and downloaded from the Internet made up 53% of all online consumer traffic. They also predict that online video traffic will soon increase more than four times by 2015 with more than 75% of the web consisting of video traffic.

As a business professional or marketing expert, this means that web videos can no longer be overlooked as a reliable type of promotion and should definitely be accepted if you would like to make your goods and services accessible by the millions of consumers using the web today. Video hosting sites like YouTube have recently declared that they gain over 3 billion hits per day. Producing a persuasive, high quality web video in order to promote your goods and services is unquestionably the direction to take in this day and age.

In another study performed by Forbes magazine in 2010, describes the mass of business personnel who watched online videos had also raised since the last year. Approximately 60% of these people also stated they would favor watching a video over reading text. Business executives are also using the Internet to watch videos on their competitions websites as well as on YouTube.

In order to reach the biggest number of consumers in various demographics, marketing professionals must employ a digital media plan. Creating a compelling and relevant video that remains entertaining to your target audience is one of the most successful ways to spread the word about your business and its products. The results are crushingly clear.

Ensuring that your video is as effective as possible is as simple as following these few essential points. Constructing a quality final video can help your video go viral and appeal to a large number of your consumers.

Making sure the lights and sound in your video are of high quality will make your video seem more professional. Stay away from the novice look by using a better quality microphone and extra lighting if possible. You can purchase a decent microphone that creates clear sounds for under $100 from many vendors. Shooting in a silent room will help eliminate noisy backgrounds that can be distracting to your viewers or difficult to edit out later. In addition to a microphone, aluminum lights with a soft white bulb from your neighborhood hardware store can make certain there is enough light coming into your camera lens, regardless of the camera type.

Setting your camera on a tripod will help keep shakiness to a minimum. Having a well-focused video will make it seem more professional. Tripods are an inexpensive piece of equipment that will help make your final video seem of expensive quality. After you have gathered all the correct equipment, you need to create a script. Getting a script down on paper will guarantee that you make all the points necessary and do not get off track. Conveying the most important points possible for your target is essential to keep them interested. Improvisation can be acceptable if you are at least following an outline. Make sure to differentiate your company from the competition by including any logos and graphics into your video. Do not worry if you make a mistake, the video can be edited at the end of the filming.

When attempting to create an online marketing video for your business, contemplate enlisting in an experts help. They already have the equipment necessary and can make certain your final product is of highest quality. Keep these tips in mind when you plan to do your web video production in order to ensure the most effective and efficient results.

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company. We specialize in creating effective web videos and web commercials for any industry, product, or service. In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting or follow us on Twitter: @killer_video

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Web Videos


Videos Worthy


Video Traffic


Marketing Videos Worthy


Web Marketing Videos


Marketing Videos

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 348

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 413

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 217

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 204

Today watching online videos has become a daily activity for anyone. Websites such as YouTube and Vimeo etc. have, for their user friendliness, propagated this trend.

By: Sunny Singh Aroral Internet Businesses > Video Marketingl July 11, 2012 lViews: 184

Animated videos have been around us since a long time now. Earlier they were mostly made to entertain kids. So popular are they even today that some of the cartoon characters, created several decades

By: Sunny Singh Aroral Internet Businesses > Video Marketingl July 11, 2012 lViews: 202

With things getting shorter and faster in their sizes, approach and applications, short videos have come to dominate the longer ones. No more anyone prefers watching the longer videos made in the

By: Sunny Singh Aroral Internet Businesses > Video Marketingl July 11, 2012 lViews: 203

Social media is the new advertising. This article focuses on how videos can enhance your social media outlets and help propel your business into the 21st century.

By: Danny Gonzalesl Internet Businesses > Video Marketingl July 09, 2012 lViews: 143

A multimedia approach can be a fantastic way to train new employees and reach established employees with new ideas. This article looks at how training videos can save time and money for your company,

By: Danny Gonzalesl Internet Businesses > Video Marketingl July 09, 2012 lViews: 188

More and more companies are now utilizing promotional videos in their online marketing efforts. Their respective productions are characterized by different kinds of clips with different purposes.

By: Reed Slidelll Internet Businesses > Video Marketingl July 08, 2012 lViews: 155

One of the most established ways to generate buzz about your business or brand online today is through online videos. This form of promotion, labeled online video marketing, illustrates your business

By: JT Moorel Internet Businesses > Video Marketingl April 25, 2012 lViews: 90

Today, one of the most visited sites on the Internet is YouTube. Receiving over 3 billion hits per day, it is wise to discover how utilizing sites like these can impact your business. Although videos

By: JT Moorel Internet Businesses > Video Marketingl April 24, 2012 lViews: 90

Before you are able to take advantage of the emergent promotional strategy that is web video marketing, first you will need to be able to produce the highest quality videos possible in order to reach

By: JT Moorel Internet Businesses > Video Marketingl April 24, 2012 lViews: 83

In today's web based business world, companies have become increasingly competitive in pushing for the most interactive and stimulating web experience they can achieve. Today's business owners are

By: JT Moorel Internet Businesses > Video Marketingl April 24, 2012 lViews: 90

Discuss this Article

comments powered by Disqus