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Tips for Developing Quality Online Marketing Videos

April 19, 2012 | Comments: 0 | Views: 130

The use of online videos has soared over the last decade, growing exponentially to become the largest percentage of online consumer traffic in the last few years, with projections estimating that this trend will only continue. Also, recent studies have shown that - due in part to the ever shortening attention space of most individuals - a vast majority of people prefer watching web videos to reading the same information in text content. For the business community, this represents a limitless potential for self-promotion through the use of web video marketing.

With this drastic shift to the internet for entertainment, businesses who don't embrace this new opportunity will soon be unable to keep up with competitors who have tapped into the boundless potential offered by web videos. In a market where YouTube receives over three billion hits a day, all it takes to effectively promote your company online is a few high quality and entertaining web videos and to allow you to reach out to a limitless new customer base unhindered by demographics. However, before you can start producing viral web videos, there are a few fundamentals you will need to keep in mind.

First, consider hiring a professional web video production company to help you make the highest quality videos. An excellent production team will help you through each step of the process, from planning your script and filming, to editing and video placement. Before hiring a team, make sure that they provide all of these services, that they have all the necessary equipment, and that they are willing to work closely with you and accept your input through each stage of the process. Though hiring a team of professionals may be the ideal option, it's not the only one. Should you decide to produce the video yourself, there are a few crucial tips that you'll need to learn.

To begin with, you will need to write a script which accurately conveys the message you're trying to send to your prospective customers. This should follow a carefully constructed outline which touches on any key points that you want to make your viewers aware of. When it comes time to shoot, high quality equipment is essential, including a camera, lighting, and audio. Using subpar equipment will make your video appear cheap and unprofessional, and will do more harm than good. When shooting, it is preferable to use a well-lit indoor location, such as an office, which will cut down on background noise and allow you to control the environment. You will also want to make sure that you use a tripod for your camera as holding the camera will make the video shaky and lower the quality. When it comes to placing your video online, there are a number of options available to you. The most standard choices include embedding the video on your website where customers will see it right away, and uploading it to YouTube where it can be ranked and shared.

Just following these simple tips will help you make the best videos you can. Once your videos are out on the web they will be able to take on a life of their own, being viewed and shared by any number of potential clients. Remember, the only limits put on your video's potential is in the planning and quality with which they are made, and a high quality video can do immeasurable good for your company.

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company.We specialize in creating effective web videos and web commercials for any industry, product, or service. In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting or follow us on Twitter: @killer_video

Source: EzineArticles
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