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Quick Ezine Advertising And Video Marketing Means Targeted Traffic

April 11, 2012 | Comments: 0 | Views: 128

There are lots of different ways that you can promote your business online, and two of the best are video marketing and ezine advertising. For the sake of this short article we will define an ezine as any publication that's delivered to the subscriber's personal computer on a regular basis. The success of your promotion in an ezine will depend on numerous factors. Below are a few things that will help you take full advantage of your marketing initiatives.

The very first thing you must do is some research. This is divided into 2 steps. Step one is to find as many ezines as you can that are linked to whatever it is you are promoting. Be sure you include publications which may be suitable for cross promotion, as well. For instance, if you sell accessories for recreational vehicles, you would then want to check out any kind of RV newsletters, as well as those that are related to domestic travel, retirement living, as well as campsites. The larger your initial list, the better.

The next step in researching is to find out what you can know about each one of the ezines on your list. At the minimum you should know the total number of subscribers, typical open and click-through rate, and also what all of their advertising alternatives are. If you can't find any contact information, or you don't get a response from them, then proceed to other ezines which are much more willing to work directly with advertisers.

Once you have all of this information, you must be able to start reducing your list down to the ones that appear most effective for you. However, you are not ready to buy any ad space quite yet. At this point you should sign up to any of the ezines you're interested in. This will give you an idea of how often they send their ezine, and just how often they send other promotional messages. If they publish once per month, but send out "special offers" 2 times a day, then your message will just get lost in the shuffle. Subscribing will also give you a better feel for what the ezine is really about. You may also check out any archived copies of the ezine that are available.

Remember that your reputation will be tied in right to that of the ezine, and vice-versa. Therefore you need to choose wisely. At the same time, remember that many publications will take some time before approving your ad. In such a circumstance, you need to take it as a positive sign as it shows they care about the content they send out to their subscribers.

At this point you must have a great idea of where you want to begin your ezine ad campaign. You'll have to decide which type of ad is the best for you. In most cases, a solo ad will give you the highest return. A solo ad is actually a special mailing that contains nothing but your ad. After that, the smartest choice is usually an ad spot closest to the top in a regular issue of the newsletter.

Video Marketing is actually a scheme which facilitates and encourages people to pass along marketing video clips about services and products available. Info Product Creation can benefit a lot from video marketing in order to fulfill business objectives and be profitable.

Source: EzineArticles
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