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Learn How to Promote Your Business With Local Video Advertising

June 12, 2012 | Comments: 0 | Views: 127

Many small businesses are unable to afford the cost of regular television advertising, but the internet offers options which can be even more highly effective than television advertising, and are affordable and easy enough to start, even for smaller businesses. Most effective, from a marketing standpoint, is the approach of local video advertising delivered online.

In contrast to promotional web videos which a company might post online for itself--on the company website as well as on video sharing internet sites--local video advertising consists of purchased space and time on websites that garner a great deal of traffic in the area local to that business.The website for a local newspaper or television channel, such as, often provides a venue where local businesses can choose to advertise with banner ads or brief marketing videos. Venues like this allow a company to target the locally based audience they seek.

One of the differences in approach between local video advertising and videos uploaded to catch the attention of online surfers is the fact that local advertising agreements make sure the placement of the company's videos, eliminating the need to use keyword phrasing and other SEO (search engine optimization techniques). The advertising video will be presented to the desired audience as part of the advertising agreement, so the video itself can focus on products and services and attracting new customers, rather than focusing on the efforts to attract the first viewing through means of search engines.

A business can work with a professional who specializes in the development of video marketing materials to come up with the advertising campaign, the video design, and the creation of the video content itself. Alternatively, if the small business has in-house staff with some marketing and digital video experience, the advertising could be crafted entirely in-house. It's a decision to make with thoughtfulness, as well as an objective assessment of the capabilities of the in-house team. The success of the advertising campaign depends on the quality of the video content--which includes the writing and planning at least as much as the technical aspects of production. Of course a company won't want a production that looks too "home-made," but in fact the content of the ad is the more critical element.

Local video advertising materials should highlight the quality of the goods or services being offered, but should do so in a way that catches the attention of the consumer and intrigues or entertains them. Additionally, the online video production should take full advantage of the capabilities of the online environment. Don't forget that hyperlinks can be clicked on by video viewers, and other interactive elements of the internet can be incorporated into an advertising video.

Producing effective marketing materials, and placing them in advertising spots with locally viewed content is a highly successful method of online advertising, and assures the advertising company of an audience local to their business.Many small companies find they don't markedly benefit from internet traffic if it doesn't originate with local people who are potential clientage, but local video advertising will target the right audience to make the online campaign effective.

For further information on how you can target a local demographic with local video advertising, strategically placed for local visitors

Source: EzineArticles
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