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Learn How to Harness the Power of Website Video Promotion

June 12, 2012 | Comments: 0 | Views: 147

Website video promotion is still one of the least used strategies for website promotion, although its effectiveness as a marketing tool is statistically indisputable. Many businesses which use other search engine optimization tactics without hesitation have not yet ventured into video promotion, despite its effectiveness--perhaps because video production seems more daunting. In actual fact, effective website video promotion can be accomplished without an excessive amount of trouble or time, or even equipment.A basic understanding of the process and strategy of website video promotion can help dispel the uncertainties that might stand in the way of a company's decision to commit resources to this effective marketing strategy.

First, there are some basic elements that need to be taken into consideration in the planning and production of a marketing video.The video's topic should revolve around relevant and high-rating keywords, with the primary keyword phrase used regularly throughout the process.

As you develop your video, you don't need expensive equipment or film crews; the interest and presentation of the material itself is far more important. The most successful website video promotion will be a message delivered with verve or humor, in a useful format that entertains viewers without taking too much of their time. Remember the interactive possibilities of online video, and include links to your business website from within the video itself. Remember throughout to use the keyword phrases.

Having produced the video itself, upload it to your own business website first, to cut any potential questions about ownership or copyright. When you embed the video in your web page, make sure that the primary keyword phrases are included in meta tags, and consider providing a transcript of the keyword-rich video content itself.Include a thumbnail screen shot as well, to be included on the page of search engine results. Having established your video on your own site, it's time to share the video on the video sharing sites you have chosen to use.

Generally speaking, the more sites you choose to broadcast your promotional videos, the more exposure and marketing success you will have. Other types of content may be flagged as "spam" by search engines when identical text-based items are posted in multiple venues, but the current versions of search engine algorithms don't treat video in this same way. If you have limited time, choose a select top few sites--but do consider the added benefits of uploading your marketing video on more than just the top sites.

When you upload your video to any video sharing site, upload the file itself, and then follow all the prompts to offer accompanying information. Keep in mind during this process that the video itself isn't searchable by a search engine, so your video's ranking in search results will depend entirely on the text you enter in this process. Once again, using the keywords you have identified will be one of the most critical elements of your website video promotion success.

Visit my site about website video promotion, and learn how you can boost website traffic and income for your small business.

Source: EzineArticles
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