Author Box
Articles Categories
All Categories
Articles Resources

Different Types of Video Production Companies Can Utilize

April 10, 2012 | Comments: 0 | Views: 168

You can scarcely stumble upon a website without seeing a web video. They are everywhere. Since the emergence of YouTube it has been hard to apply them towards practical everyday use. We use them for how-to videos, movie and TV clips, home videos, web courses and to even bring people to justice. The reason for this is the ease of usability in publish and streaming these videos.

This content can then reach millions of people, garner lots of attention, even more media attention, allow for the public to comment on these videos and even go viral. This sort of accessibility is unprecedented. Even with this sort of intimate sort of media, it can be surprising that not many companies are using it to market themselves online. Here are different approaches to videos to market your own company on your own webpage.

-Video Backgrounder- Present your company to your potential clients or customers by using your company as your homepage. This can be an onsite video which can then use an anecdote related the roots of the company to the customers. A little story can spark an interest in the client into learning more about a specific company or learning more about the roots may make a customer trust them a little more than a competing one.

-Practice Video- Use a practice video on the homepage of your business website with one of the products that you believe a customer will find interesting. More than likely they will click on the video in order to learn more about it so they can educate themselves on one of the product they could potential find valuable to them.

-Client Testimonial- A client testimonial is an important video to put on your homepage. With smartphones and video cameras being very small now, it is very practical to be able to record a client testimonial. It doesn't need to be very long, just a 30 to 90 second video of a customer relating a positive experience that they have had with the company.

-Informational Video- These can often be some of the most under-appreciated videos out there. A company that uploads instruction videos on their web page will relate to their audience that they are knowledgeable as a company. When a person wants to find out how to work something they will gladly appreciate the instructional videos that a company puts up and will definitely be a repeat customer because they know in the future where they can go if they need to know about any products or features.

-Innovative Videos- Use videos where it will display you as the innovator. This could be clips from such places as a convention where you are displaying a new product that just came out or perhaps you are conducting a web seminar that many people are attending. This type of video is invaluable because it is showing you as the professional out in the field in real time and not just some big executive calling all the shots from behind a desk.

-These are only a few different types of promotional web videos that you can use in order to enhance your company. Remember that the type of media that videos are, are much different than reaching your clients through a wall of text.

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company. We specialize in creating effective web videos and web commercials for any industry, product, or service. In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting or follow us on Twitter: @killer_video

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Video Production Dallas


Web Videos


Dallas Video Production Company


Video Marketing


Video Seo

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 348

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 411

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 217

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 203

Today watching online videos has become a daily activity for anyone. Websites such as YouTube and Vimeo etc. have, for their user friendliness, propagated this trend.

By: Sunny Singh Aroral Internet Businesses > Video Marketingl July 11, 2012 lViews: 183

Animated videos have been around us since a long time now. Earlier they were mostly made to entertain kids. So popular are they even today that some of the cartoon characters, created several decades

By: Sunny Singh Aroral Internet Businesses > Video Marketingl July 11, 2012 lViews: 202

With things getting shorter and faster in their sizes, approach and applications, short videos have come to dominate the longer ones. No more anyone prefers watching the longer videos made in the

By: Sunny Singh Aroral Internet Businesses > Video Marketingl July 11, 2012 lViews: 203

Social media is the new advertising. This article focuses on how videos can enhance your social media outlets and help propel your business into the 21st century.

By: Danny Gonzalesl Internet Businesses > Video Marketingl July 09, 2012 lViews: 143

A multimedia approach can be a fantastic way to train new employees and reach established employees with new ideas. This article looks at how training videos can save time and money for your company,

By: Danny Gonzalesl Internet Businesses > Video Marketingl July 09, 2012 lViews: 188

More and more companies are now utilizing promotional videos in their online marketing efforts. Their respective productions are characterized by different kinds of clips with different purposes.

By: Reed Slidelll Internet Businesses > Video Marketingl July 08, 2012 lViews: 155

Recently, web video promotion has begun to skyrocket due to advances in technology and the emergence of such video sharing sites as YouTube, which has created a powerful marketing tool that reaches

By: Quinn O.l Internet Businesses > Video Marketingl April 17, 2012 lViews: 176

With the wealth of information flowing on the internet, consumers are allowed to be increasingly discriminatory when it comes to obtain certain knowledge on the web. Whether this is comparing

By: Quinn O.l Internet Businesses > Video Marketingl April 17, 2012 lViews: 125

When you are a business selling a product that has competitors, you risk be overshadowed and lost in the shuffle. You need a way to rise above the crowd and show that you may have a product that

By: Quinn O.l Internet Businesses > Video Marketingl April 13, 2012 lViews: 133

Using high-quality video production can prove to be advantageous to a corporation. To do this, you will need to hire a professional and experienced video production company. There are several reasons

By: Quinn O.l Internet Businesses > Video Marketingl April 13, 2012 lViews: 120

Equipment: You will need a high quality camera. The Kodak Z1 HD and the Flip Video Camcorder are both excellent choices. They are small, can record hours of HD and are affordable only running at

By: Quinn O.l Internet Businesses > Video Marketingl April 09, 2012 lViews: 112

Discuss this Article

comments powered by Disqus