Author Box
Articles Categories
All Categories
Articles Resources

Comprehending Social Commerce

July 04, 2012 | Comments: 0 | Views: 146

Social commerce is extremely influential in today's market and internet base. Sites that combine shopping and social networking have become so popular and influential in the lives of the public. Social commerce can be defined as the utilization of user assistance and communications to aid in the selling of products and services. In a much simpler explanation, social commerce is basically the combination of social media and social networking sites to assist those in the awareness of their choices and collection of information. An example of the combination is Pinterest, a site where friends can share their choices of food, clothing, exercise tips, dream weddings, decorations, and much more.

It is an understatement to say that the number of people that act as influencers has grown exponentially. Each person relies on a friend or family member for their opinion and assurance on an item. The influence of an individual does vary based on their network. A person's network depends on its extensiveness, level of expertise, credibility, and intensification. All of these factors need to be taken into consideration when understanding social influence. But, in the long run each person looks to another for approval regarding their social commerce choice.

Social commerce involves so many solutions that it is difficult to target them all. But, the most obvious ones need to be targeted and analyzed. First and foremost, social shopping is a solution to social commerce. The idea of social shopping involves a few people or a group of people shopping online together. The group can generate opinions on their options, needs, and wants. The group buying experience makes it that much more enjoyable for those involved.

Sites that offer ratings, reviews, or a forum are allowing those individuals to express their comments and share the information. This feature offers the audience to rate the services and to share reviews. This spikes group involvement to a whole other level. Social media optimization is also used to an advantage. Search engine optimization, link building, different feeds, and news feeds are all used in social media optimization to drive traffic to a sales location. All of these tactics are ultimately for the engagement of the audience and their sales purposes. It has become very beneficial for the internet and those sites that implement this tool.

Choosing a social commerce platform for your brand to use involves a few techniques that need to be considered. Look at your goals and review what kind of outcome you want for your business. Review the flaws in gaining more customers and keeping your current customers interested and see where that can be fixed. Analyze the factors that are the most important to the consumers and take those into consideration when choosing the right platform. You can also improve social commerce and engage your audience through effective web video from the best video production company. The social commerce platform that you choose needs to be able to translate the most important information regarding the product and its characteristics. Take all of these things into consideration when choosing a social commerce platform. Engage your audience members and drive the interactions.

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company. We specialize in creating effective web videos and web commercials for any industry, product, or service. In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting or follow us on Twitter: @killer_video

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Video Production Dallas


Video Production Company


Web Video Production


Web Video


Social Commerce

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 347

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 411

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 217

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 266

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 216

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 202

Today watching online videos has become a daily activity for anyone. Websites such as YouTube and Vimeo etc. have, for their user friendliness, propagated this trend.

By: Sunny Singh Aroral Internet Businesses > Video Marketingl July 11, 2012 lViews: 183

Animated videos have been around us since a long time now. Earlier they were mostly made to entertain kids. So popular are they even today that some of the cartoon characters, created several decades

By: Sunny Singh Aroral Internet Businesses > Video Marketingl July 11, 2012 lViews: 201

With things getting shorter and faster in their sizes, approach and applications, short videos have come to dominate the longer ones. No more anyone prefers watching the longer videos made in the

By: Sunny Singh Aroral Internet Businesses > Video Marketingl July 11, 2012 lViews: 202

Social media is the new advertising. This article focuses on how videos can enhance your social media outlets and help propel your business into the 21st century.

By: Danny Gonzalesl Internet Businesses > Video Marketingl July 09, 2012 lViews: 142

A multimedia approach can be a fantastic way to train new employees and reach established employees with new ideas. This article looks at how training videos can save time and money for your company,

By: Danny Gonzalesl Internet Businesses > Video Marketingl July 09, 2012 lViews: 187

More and more companies are now utilizing promotional videos in their online marketing efforts. Their respective productions are characterized by different kinds of clips with different purposes.

By: Reed Slidelll Internet Businesses > Video Marketingl July 08, 2012 lViews: 154

Email is a major communicative form used in all businesses and used by everyone. In order to reach a broader audience base, businesses need to implement email marketing into their business

By: Olivia Oslinl Internet Businesses > Video Marketingl July 06, 2012 lViews: 143

Email marketing campaigns, when used correctly, have been shown to be successful informants. There are different types of marketing emails that each target different aspects of emails marketing

By: Olivia Oslinl Internet Businesses > Video Marketingl July 03, 2012 lViews: 128

After establishing and completing a LinkedIn profile, the next step is to build your network. Connecting to the right people, groups, and business will help establish your credibility and will help

By: Olivia Oslinl Internet Businesses > Video Marketingl June 12, 2012 lViews: 157

The optimization of your company's site is key for customers in finding your site. It is extremely important for customers or researchers to find your website in a search to generate traffic and to

By: Olivia Oslinl Internet Businesses > Video Marketingl June 10, 2012 lViews: 154

In order to get your information out in the world of the internet, it needs to be distributed through social media platforms. Sharing and commenting is the best way to get the information out there

By: Olivia Oslinl Internet Businesses > Video Marketingl June 10, 2012 lViews: 149

Discuss this Article

comments powered by Disqus