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5 Web Video Production Guidelines

April 16, 2012 | Comments: 0 | Views: 130

Over the last few years web video has proven itself to be an invaluable tool in the world of online marketing. Web video production has quickly become a necessary staple in any fully developed marketing strategy. To help guide companies as they embark into the marketing world of online videos, here are five guidelines that should be kept in mind in order for these ventures to be as successful as possible.

1. Create a Personal Connection

Perhaps the greatest benefit of web videos is their ability to create a human connection with their audience. This is the company's chance to lend a face and a personality to an otherwise faceless entity in the equally impersonal online arena. Creating this personal, human connection is a fairly simple matter and can be achieved in a number or ways. One method of connecting with the viewer is through the use of a video spokesperson. Another can be through images, scenes, and interviews with the company's employees. However this connection is sought, it must be made if a video is to achieve its full potential.

2. Get the Most for Your Money

Nowadays it does not take a pile of money for companies to invest in web video production. In fact, these investments can be made fairly inexpensively, which is part of the allure of this marketing tactic. While companies may choose to take on these productions on their own, electing to invest in the equipment to produce their own videos, perhaps the safest route to take is in the hiring of a professional video production company. A quality production team can guide the company through each stage of the process form scripting to filming, editing and placement.

3. Creating Video Tutorials

Video tutorials, often referred to as "how-to" videos, are an excellent tool in the online video marketing strategy as they function both to inform or instruct the viewer on the use of the company's products and services, but serves to pitch those products and services at the same time. Also, these video are incredibly easy to make, with the simplest method requiring nothing more than screen recording and an added narration.

4. The Use of Music

One aspect of the video production process which many marketers seem to struggle over, is the decision of whether or not to use music in their videos. The answer is yes. Used correctly, music can help elevate and add character to a video. When choosing what music to use, however, a careful decision must be made, as it is the video's music which will lend the video its overall tone as well as dictate flow and pacing.

5. Where to Place Videos

Once a video has been filmed and edited, it is then time for the marketer to decide where best to place the video online. While there are numerous available options that can be used, there are a couple select placements that must be made no matter what. The first place the company will want to embed the video is in their own website, preferably somewhere that it will be seen right away by the visitor. Also, the company will want to make sure and post all their videos to YouTube where they can be viewed, ranked, and shared, and have the potential to go viral.

Quality web video production is as simple as following these five guidelines and the companies who invest in these new marketing tactics will be seeing a return on investment before they know it.

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company. We specialize in creating effective web videos and web commercials for any industry, product, or service. In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting or follow us on Twitter: @killer_video

Source: EzineArticles
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