Author Box
Articles Categories
All Categories
Articles Resources

10 Reasons to Include a Video on Your Website

April 24, 2012 | Comments: 0 | Views: 89

In today's web based business world, companies have become increasingly competitive in pushing for the most interactive and stimulating web experience they can achieve. Today's business owners are acutely aware that in order to set themselves apart from the competition they need a website that can capture the visitor's attention and educate them on the company's history, products and services. Web videos are one highly effective and inexpensive means of enhancing your website and ensuring that visitors stay on your site longer. By keeping visitors on your site longer, you will be improving your site's search engine ranking, thus drawing in more customers and producing more sales. In case you're still wondering what exactly web videos can do for you company, here are a list of the top ten reasons why you should add a video to your company's website.

1. Capture a Visitor's Short Attention Span

Studies show that a website has all of ten seconds to capture a visitor's attention before losing the viewer forever. A video which appears on the front page of your site can capture a visitor's attention right away and keep them on your site for a longer period of time.

2. Convey Information Quickly and Effectively

Like a television commercial, a properly executed web video is brief and concise, and can convey information in a quick and effective manner. In an increasingly web based world where more and more people are using the Internet for their entertainment, it is far easier and more profitable to make use of web videos than television commercials.

3. Help Visitors Navigate Your Website

Where some websites are complicated and can be a challenge to navigate, some visitors may become exasperated and leave the site out of frustration. This can be easily avoided by using a web video to help direct visitors to any information they may need.

4. Educate Visitors About Your Company

Using web videos gives you the opportunity to reach out in a more personal manner to potential customers and let them know who you are and what you are all about. Whether your company is trendy, stylish, and edgy, or straight-laced and strictly professional, you can convey these characteristics through your videos to let the viewer get to know you.

5. Achieve Viral Status

Word of mouth is one of the most highly effective means of promotion. By creating an exceedingly witty and entertaining video you will have created the potential for that video to go viral, being passed from person to person, and snowballing into more hits and potential customers than you could ever hope to reach through traditional marketing strategies.

6. Make Use of SEO

Just like traditional text content, through the use of video SEO, web videos can also be enhanced to allow search engines to locate your more easily. Making use of video SEO will allow your website to be ranked higher in search engine results, increasing your web exposure and drawing in new customers.

7. Keep Them Coming Back For More

A humorous and entertaining video alone can keep the viewer coming back to your website again and again, drawing them in and increasing your chance of sales.

8. Give Your Site a Professional Appearance

By making use of web videos you will be lending both a professional tone and appearance to your website which will impress upon viewers that you are a high quality organization. A professional appearance can greatly sway a potential customer to use your business over others.

9. Promote New Offers

Properly placed, web videos can be an excellent means of spreading information about new products and services, deals and promotions that your company has to offer.

10. Videos Can Make Your Site Interactive and Engaging

Perhaps the most important aspect a web video has to offer is that it gives an interactive component to your website. Most websites based solely on text content are so static and un-engaging that they simply cannot hold the viewer's attention. Using web videos can make your website more interactive and dynamic, raising the number of regular viewers and increasing sales.

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company.We specialize in creating effective web videos and web commercials for any industry, product, or service. In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting or follow us on Twitter: @killer_video

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Web Videos


Web Video


Entertaining Video


Visitors Stay


Highly Effective


Site Longer


Web Based

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 348

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 413

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 217

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 204

Today watching online videos has become a daily activity for anyone. Websites such as YouTube and Vimeo etc. have, for their user friendliness, propagated this trend.

By: Sunny Singh Aroral Internet Businesses > Video Marketingl July 11, 2012 lViews: 183

Animated videos have been around us since a long time now. Earlier they were mostly made to entertain kids. So popular are they even today that some of the cartoon characters, created several decades

By: Sunny Singh Aroral Internet Businesses > Video Marketingl July 11, 2012 lViews: 202

With things getting shorter and faster in their sizes, approach and applications, short videos have come to dominate the longer ones. No more anyone prefers watching the longer videos made in the

By: Sunny Singh Aroral Internet Businesses > Video Marketingl July 11, 2012 lViews: 203

Social media is the new advertising. This article focuses on how videos can enhance your social media outlets and help propel your business into the 21st century.

By: Danny Gonzalesl Internet Businesses > Video Marketingl July 09, 2012 lViews: 143

A multimedia approach can be a fantastic way to train new employees and reach established employees with new ideas. This article looks at how training videos can save time and money for your company,

By: Danny Gonzalesl Internet Businesses > Video Marketingl July 09, 2012 lViews: 188

More and more companies are now utilizing promotional videos in their online marketing efforts. Their respective productions are characterized by different kinds of clips with different purposes.

By: Reed Slidelll Internet Businesses > Video Marketingl July 08, 2012 lViews: 155

One of the most established ways to generate buzz about your business or brand online today is through online videos. This form of promotion, labeled online video marketing, illustrates your business

By: JT Moorel Internet Businesses > Video Marketingl April 25, 2012 lViews: 90

According to a recent study done by CNN Money Report, the utilization of web videos has risen considerably since last year. In 2010, videos upload and downloaded from the Internet made up 53% of all

By: JT Moorel Internet Businesses > Video Marketingl April 25, 2012 lViews: 94

Today, one of the most visited sites on the Internet is YouTube. Receiving over 3 billion hits per day, it is wise to discover how utilizing sites like these can impact your business. Although videos

By: JT Moorel Internet Businesses > Video Marketingl April 24, 2012 lViews: 90

Before you are able to take advantage of the emergent promotional strategy that is web video marketing, first you will need to be able to produce the highest quality videos possible in order to reach

By: JT Moorel Internet Businesses > Video Marketingl April 24, 2012 lViews: 83

Discuss this Article

comments powered by Disqus