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Using Business Cards To Drive Traffic To Your Website

June 20, 2012 | Comments: 0 | Views: 103

Tell me, do you ever use business cards to promote your internet business? I do. I signed up for Vista Print's business card bundle and found it incredibly easy to do, and it helps to build my credibility whenever someone asks me what I do for a living. Business cards can be used in your internet business very effectively - but only if you know what you're doing.

You can definitely use business cards to get the word out about your online business. Even though it's considered as an "offline marketing" technique, many online business owners know how to use it effectively to get more new traffic for their website. If you would like to know how also, then keep reading.

If you want to drive people to your website using business cards, you have to do a few things. First of all, don't leave a lot of empty space on your business card. Make sure you have a good headline at the top of your card (not too big though), include a short 1-2 sentence description of what your headline is about, make sure you provide a website address that they can use to learn more, and make sure your email address is listed at the bottom of the card.

Now on the back of the card, you want to include some testimonials of people who have used your service. 99% of the time, people who get your business card will look at the back of it. And when they look at the back of it, you want to continue the selling process. Convince them even more that you're a highly credible figure, and that you're someone that they should be doing business with.

So the next time you go out to a special event or an old friend asks you "what do you do for a living"... tell them your occupation and hand them your business card (always keep a few in your back pocket). This way they can visit your site, see what it's about, and see if you are a good candidate for someone who they should be doing business with.

The business card is one of the most underrated marketing tools. This is why you see so many bland business cards that most people don't act upon. I'm willing to bet that if business owners "jazzed up" their card and made it attractive, they would get more new business from the people who comes across it.

When designing your card, you don't have to go overboard. Just make it a sales piece like anything else, because it's designed to get you more sales. You don't want to give out a card just to give one out... make sure when someone sees it, they are intrigued and that they want to learn as much as possible about what they can do to get a hold on some of the things that your website is all about.

Don't go out and create bland and boring business cards. Go big or go home. Your goal should be to get as many sales as possible from your card, even if it means getting 1 sale from a group of 200 people. But little do you know how profitable this 1 customer will be to you over the course of the relationship with this person.

People who buy from you from obscure places are VERY valuable. The money is in the backend sales, and you can expect to get a lot of backend sales from people like this.

Take these tips and use them to have the success that you're looking for in your online business.

Good luck with making business cards work for you.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: http://www.internetmarketing-rules.com

Source: EzineArticles
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