Author Box
Articles Categories
All Categories
Articles Resources

Some Guidelines to Increase Your Visibility on the Internet Using Keywords

June 21, 2012 | Comments: 0 | Views: 71

When we start using the internet as a business medium, then there are a number of important factors that need to be considered. One of the most important is how to make people aware that you are open for business. It is important that in the great sea of the internet, your business is able to make itself visible. The first step in achieving this is by increasing your ranking on the search engines. Keywords are instrumental in this regard.

Search engines are machines which are able to rank webpages in order of relevance based on specific groupings of keywords. To use this strategy as a method of gaining search engine favor, keywords need to be used wisely and strategically. They cannot just be strung together haphazardly without making sense. At the end of the day the content still needs to be read by humans.

There are many theories and ideas about the way keywords must be used. They all have their validity. A method that is often used is to incorporate the keyword(s) in the title of the article or page. This is based on the fact that search engines place emphasis on headings. Even here, the keyword(s) should not stick out as a sore thumb, but should blend into the title perfectly.

One question that people sometimes ask is how often should keywords appear within your content. The general consensus seems that the keyword density within an article must be between 1.5 and 2%. By following this rule, you are sure that it appears in the text enough times to be regarded as important. If you go to the other extreme, you could be found guilty of keyword stuffing. This is something was search engines despise at all costs and will result in your content being penalized.

As we have seen, keywords are great and they must be treated with respect. This brings us to another issue, about what keywords to use in the content we write. We all have a specific niche on which we focus. It is vital that this comes through in the choices that we make. The more niche focused the keywords are, the greater will be the chances of attracting the correct audience to your URL.

In life today, a successful business depends a lot on visibility. Online this depends on where we are placed in search engines based on specific keywords. Use them correctly and wisely, and your search engine ranking with increase dramatically.

Keith Williams is a Freelance Writer from South Africa. View his website to see what else he is up to.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Search Engines


Specific Keywords


Keyword Density

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 347

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 411

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 216

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 203

When you set up a work from home business, one of the important elements you need is a website. However, just because you have built a website does not meant that you will have a flood of visitors

By: Jon Allol Internet Businesses > Traffic Buildingl July 10, 2012 lViews: 177

What if you discovered a super easy process that you can use today to drive massive traffic to your website as soon as you launch your first website? Here are simple steps that you can use to start

By: Shabbir F Wajihil Internet Businesses > Traffic Buildingl July 09, 2012 lViews: 163

Use of traffic building to make money online Ever thought of traffic building as one of the ways to make money online? Many people often get discouraged when they consider the diversity of Google and

By: Zack Hanl Internet Businesses > Traffic Buildingl July 08, 2012 lViews: 138

Increasing your website traffic is a continuous process which you'll need to engage in as long as your online business exists. Here are some ways you can use to keep increasing the number of visitors

By: Cheryl Lowl Internet Businesses > Traffic Buildingl July 04, 2012 lViews: 110

If you're looking to improve the amount of brand new customers that come into your business each and everyday, you will have to find new ways to promote yourself online, and do a wide variety of

By: Randall A Magwoodl Internet Businesses > Traffic Buildingl July 02, 2012 lViews: 135

When embarking in an Online Business, there are important considerations that an Online Marketer should and must know, especially the beginners. The failure to recognize and know these things ahead

By: Norberto Narcisol Internet Businesses > Traffic Buildingl July 01, 2012 lViews: 119

Discuss this Article

comments powered by Disqus