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Making Your Membership Site Work - Sell the Sizzle Not the Steak

April 16, 2012 | Comments: 0 | Views: 90

The membership site concept is a successful business model that has been around for a very long time and continues to flourish today. It can be a very profitable arrangement for its owner and a convenient resource for its members.

But while the idea of recurring online income is quite appealing to many entrepreneurs, the strategies and tactics that are required to make it work can also seem daunting, especially to those who aren't quite clear about what they are doing.

If you're thinking about creating a membership site, it's important to know what you are getting into from the outset. Fortunately, the process doesn't have to be a stressful exercise. All you really need to pull it off is the right perspective to shape your approach and the appropriate tools to get things rolling.

Of course this assumes that your membership site is loaded with the goodies and value that people are looking for in the first place.

So What Is the Right Perspective?

The right perspective acknowledges certain realities right from the start, so that you can adjust your goals and expectations to realistic levels. Managing an online membership website is something you want to go into with your eyes wide open.

Some things you ought to know:

  • If you offer a free membership level only a fraction will ever upgrade.
  • There will always be cancellations among your paid membership.
  • You will have to keep stocking the site with fresh content.
  • Maintenance will be an ongoing concern.
  • The really good software required to keep things organized can be expensive.
  • Fees and subscriptions can be set up to renew automatically.
  • You can gain a competitive advantage in your niche market.
  • You get to build and promote your own brand.
  • You will be viewed as an expert in your field.
  • It will become easier to promote other products to your members.
  • You can generate a fantastic cash flow of passive income for a very long time.

Once you have come to grips with the pros and cons, the constant challenge facing you will be to find the most effective ways to create interest in the benefits your membership site offers. And this is true for whatever niche market you are targeting.

The best results usually come from the tried and true workhorse marketing strategies that consistently get the job done.

1. Give Away Something of Value via a Squeeze Page

It goes without saying that your free giveaway should be something that is relevant to your niche. It could be a report, a tutorial, a video course or some such useful product that your visitor would appreciate. The Squeeze Page is where the visitor exchanges their name and email address for instant access to your free gift. It's a fair exchange.

It's even better if your giveaway product is something that's available only in the Members Area. Not only will this boost the curiosity factor, it will also whet the prospect's appetite for all the other good stuff they would be able to access when they join your membership.

2. Email an Enticing Follow Up Offer a Few Days Later

Check in a few days later to see how the subscriber is doing with your free offer. Encourage them to write you with any questions they may have. Then go a step further and offer a special 7-day access to the Members Area for a tiny fraction of the monthly fee.

This will give visitors an opportunity to navigate your site and get a close look at your content. Now they'll be in a better position to see the quality, range and depth of your content, and decide whether or not your site is the perfect match for them.

If you have done your homework correctly and stocked your site with the materials to help your members with their problems and concerns, you will significantly lower the resistance barrier. Your conversions will skyrocket and your business will grow by leaps and bounds.

For more step-by-step strategies on how to increase your membership site profits take a look at this powerful free resource: How to Skyrocket Your Income With Membership Sites.

Hermas Haynes is an online marketing expert and the founder of which provides information, tools and strategies for developing a profitable Web business.

Source: EzineArticles
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