Author Box
Articles Categories
All Categories
Articles Resources

Driving People To Your Sales Letter Page And Generating Leads

April 13, 2012 | Comments: 0 | Views: 114

If you want to make money online, you have two options: You can either send people to your "squeeze page" and collect their email address, or you can lead people directly to your sales letter page. There's nothing wrong with any of the techniques... you will just want to use them at the right time.

So if you're selling a $100 product, it's probably best to generate a lead and follow up on them with tips to improve your credibility, and to get people to buy your product or service. If you're selling a $19 product, you should probably lead them directly to your sales letter page since this is an easy sale to make.

So it all depends. I personally like sending people to my sales letter page. There are so many variables with email marketing. Now I definitely use email marketing once I acquire my customers, but with regular prospects, I lead them straight to my sales letter page. Why do I do this? It's simple.

The first thing you need to know is that with an email autoresponder, about 25% to 30% of your emails won't ever reach your recipient. This happens for a variety of reasons. People enter false email addresses, the process of sending an email to your prospects via your autoresponder sometimes get messed up, and some of your emails end up in your prospect's spam inbox.

Because of these factors, you're facing an uphill battle even before you send your first email. Now despite this, people are still using email autoresponders will great success. But this is particularly the people who have large email lists, and that earn money everyday from their list.

When you send people directly to your sales letter page, you get a good gauge of what your conversion rates are. I wouldn't advise collecting email addresses and following up on them if you sell a $19 product. This is just an easy sale to make in my opinion. If you're struggling to sell your $19 product, more than likely you should check your niche, check your sales copy, and check your offer before continuing on.

A $100 product probably won't sell as fast as a $19 product, but your profits can definitely explode. I would recommend using an email autoresponder for this high priced product. You can offer great tips, answer questions, and be of great help to your prospects - all while building up your credibility to these people. It make take a month or 2 before you start receiving sales from this $100 product, but it can certainly earn you a lot of money once a few months have passed and you're getting sales on a daily basis.

Sending people to your sales letter page or to your squeeze page can work well in the right situation. If you want to earn money with either one of these techniques, you will have to learn how to write good sales copy.

With email marketing, your subject line must be good and your email must be persuasive to make your prospects buy. With your sales letter page, your headline must be good, and you have to persuade people to keep reading and keep their interest throughout the entire sales letter.

No matter which route you choose, you should test them out to see which one works best for you. Take these tips and use them to earn a lot of money in your business today.

Good luck with using these tips to make more money in your online business today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: http://www.internetmarketing-rules.com

Source: EzineArticles
Was this Helpful ?

 
0
 
0
 
Rate this Article
 vote(s)
Feedback
Print
Re-Publish

Article Tags:

Internet Marketing

,

Online Marketing

,

Internetmarketing Tips

,

Online Marketing Tips

,

Get Traffic

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 348

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 413

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 217

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 204

When you set up a work from home business, one of the important elements you need is a website. However, just because you have built a website does not meant that you will have a flood of visitors

By: Jon Allol Internet Businesses > Traffic Buildingl July 10, 2012 lViews: 178

What if you discovered a super easy process that you can use today to drive massive traffic to your website as soon as you launch your first website? Here are simple steps that you can use to start

By: Shabbir F Wajihil Internet Businesses > Traffic Buildingl July 09, 2012 lViews: 163

Use of traffic building to make money online Ever thought of traffic building as one of the ways to make money online? Many people often get discouraged when they consider the diversity of Google and

By: Zack Hanl Internet Businesses > Traffic Buildingl July 08, 2012 lViews: 139

Increasing your website traffic is a continuous process which you'll need to engage in as long as your online business exists. Here are some ways you can use to keep increasing the number of visitors

By: Cheryl Lowl Internet Businesses > Traffic Buildingl July 04, 2012 lViews: 111

If you're looking to improve the amount of brand new customers that come into your business each and everyday, you will have to find new ways to promote yourself online, and do a wide variety of

By: Randall A Magwoodl Internet Businesses > Traffic Buildingl July 02, 2012 lViews: 136

When embarking in an Online Business, there are important considerations that an Online Marketer should and must know, especially the beginners. The failure to recognize and know these things ahead

By: Norberto Narcisol Internet Businesses > Traffic Buildingl July 01, 2012 lViews: 120

If you're looking to improve the amount of brand new customers that come into your business each and everyday, you will have to find new ways to promote yourself online, and do a wide variety of

By: Randall A Magwoodl Internet Businesses > Traffic Buildingl July 02, 2012 lViews: 136

Are you knowledgeable in the area of getting website traffic? Getting traffic to your website is something that can be incredibly easy to get, or just downright hard to do. Most of it depends on how

By: Randall A Magwoodl Internet Businesses > Traffic Buildingl June 27, 2012 lViews: 132

Could your website use a constant stream of new visitors? I'm willing to bet that the answer to this question is "yes". When I first started out online, I had no idea of how to get traffic other than

By: Randall A Magwoodl Internet Businesses > Traffic Buildingl June 26, 2012 lViews: 132

How are you doing your target marketing? Are you guessing? Are you really doing the homework to find out what your prospects want?

By: Randall A Magwoodl Internet Businesses > Forumsl June 25, 2012 lViews: 400

Every so often I get asked by my cousin how to get traffic to a website. I tell him that there are so many different ways, but the bulk of his traffic would come down to using about 6 unique

By: Randall A Magwoodl Internet Businesses > Traffic Buildingl June 24, 2012 lViews: 117

Getting website traffic is something that alot of people struggle with even though it's one of the easiest things to do on the internet. If you know nothing about internet marketing, then I'm willing

By: Randall A Magwoodl Internet Businesses > Traffic Buildingl June 23, 2012 lViews: 123

Discuss this Article

comments powered by Disqus