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Drive Traffic to Your Website in 6 Easy Steps

June 05, 2012 | Comments: 0 | Views: 78

All successful online businesses have one thing in common - they are big on driving traffic to their website. There are many ways to do it. In this article, I will focus on 6 key strategies that are known to be the most effective traffic generators for online businesses. Here is how you do it.

1. Article Marketing

Being one of the best methods to drive traffic to your website, Article Marketing brands you as an expert in your niche area. It is the best consistent way to drive free targeted traffic by creating back-links to your website. You may use your article in many ways - post it in directory sites, blog it, send it out as a newsletter or even compile it into a free report for your readers. Most article directories will allow you to place back-links in the resource box. If you are not a seasoned writer, you may outsource the writing which will cost you about $5.00 to $10.00 per article. The more articles you submit, the more traffic you will get. To maximize this strategy, submit an average of 1 article per day to the top 5 - 10 article directories.

2. Video Marketing

The benefits of video marketing are countless. Consider this marketing method if you want to reach out to thousands or even millions of people worldwide. It is the most effective given the fact that the latest statistics showed that an average online video viewer watches 273 minutes of video per day. Considered the "new kid on the block" traffic strategy, video marketing is also free and enjoys longevity. This means that you can keep your videos online as long as you wanted to - for months or even years. Here are examples of some video themes - funny, weird, shocking, sexy, inspiring, instructional or even personal. Whichever theme you choose, ensure that your message is clear and keep your video to less than 2 minutes.

3. Blogging

As the most unconventional method in internet marketing, blogging creates a personal touch between you and your targeted audience. It can be intensive yet rewarding. Intensive as you need to post blogs every other day, keep your blog theme relevant, and encourage both dialogue and debate. Rewarding because you will make lots of friends and your blog could end up being a great place to "hang out". Blogs are meant to give readers a fresh perspective of your products and services. It also encourages audience revisits for updated blogs and shared comments. Blogs can easily be set up using Blogger or Word Press. Note that while Blogger is free, Word Press will require hosting at a fee.

4. Forum Marketing

Before you start working on a forum marketing strategy, check the popularity level of a chosen topic within your niche. There are many forum marketing platforms for you to choose from. Check out the number of active members and thread to determine if your choice topic would garner a fair amount of followers. Publish at least 10 postings at the initial stage to start the ball rolling. Discuss interesting findings and share tips and strategies with your audience. Treat your audience like friends seeking your opinion or views.

5. Classified Advertisements

The most commonly used internet marketing strategy is Classified Advertisements. Some classified ad sites charge a flat fee per month for unlimited number of placements. Others offer them free or charge them as you advertise. Ensure that your ad contains a title and a description. Make your message as clear as possible with a "call to action" statement leading to your link. Paid advertisements generally result in producing faster traffic to your website.

6. Ad Swap or Solo Advertisements

Ad swap allows you to exchange advertisements with other internet marketers. This strategy is highly profitable as there is no cost involved. The down side is that you need to have your own subscriber list in order to initiate an exchange. As ad swap is limited to those with a ready list, those who are just starting out may consider buying solo advertisements. You may purchase a list of subscribers from other marketers for as low as $3.00 per subscriber.

To start, choose 2 or 3 strategies that work best for you. Success is not achieved overnight. Be consistent and keep working on the strategies that you have chosen even if results are slow. A continuation of my Online Business Biography Series, this article gives you an insight of how each one of the above strategies can help you in your internet business. Apply them and start driving traffic to your website now!

Evelyn started her own online business from scratch and with no product. How did she do it? Just follow exactly the tested and proven strategies that are detailed in this book. Click on to download this FREE e-book now!

Evelyn Tan is a marketing specialist with more than 15 years of marketing experience in South East Asia. After more than a decade of developing traditional marketing strategies for service organizations in the region, she is of the opinion that the electronic media will continue to make a significant impact on sales and marketing techniques around the world. To affirm the benefits of this new age technology, she decided to start an online business from scratch.

Source: EzineArticles
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