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Why Apply for a Trademark?

March 31, 2012 | Comments: 0 | Views: 112

When someone owns a business, it typically becomes one of the most valuable and important pieces of property that they own. Running a business takes a great deal of time and money which is why they are considered to be so valuable. If you have your own business you will want to make sure that it is properly protected, just like any other valuable piece of property that you own. This includes protecting not only your physical business but the name of your business as well. It is very important that if you want to keep a good reputation with your business and continue to use it to turn a profit, that you get your company trademarked. A trademark is granted by the federal government and is put in place so that no one else can use your company name as their own to make a profit. The same thing applies if you get a product name or a slogan patented as well.

Getting a trademark is a very complex process, so it is important to know how to go through it. Every day people find that they are denied trademarks simply because they did not properly go through the application process. This is why it is so important to understand the process of applying for a trademark. The first thing that you will want to do when you decide to apply for a trademark is to hire a trademark attorney. Trademark attorneys they are a very specific type of attorney that works solely with the trademark process. A trademark lawyer is a legal professional just like any other lawyer but they are in charge of overseeing the trademark process for a client. You will need to find a local trademark attorney, not just a general attorney and set up a consultation to get started.

The trademark process is notorious for being long and detailed and the United States Patent and Trademark Office where you submit your information to is known for returning many applications and asking for changes. This can make the application process take several years for some applicants. Although long and difficult, when you have a trademark attorney helping you the process will go much quicker and you will find that your application will get approved in a much shorter time frame.

Even though the process is long, it is important that you apply for a trademark. If you don't any other brand or company can start using your company name or logo. If they provide inferior services or products it can greatly damage the reputation that you worked so hard to build for your business as the consumer will have no ways of telling the two of you apart. This is why although the application is long, it is important that you do apply to get your name trademarked.

Conall Jasper is a marketing consultant for the Trademark Attorney website. For more information about the Trademark Attorney website visit

Source: EzineArticles
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