Author Box
Articles Categories
All Categories
Articles Resources

Protecting Your Brand Via Trademarking

May 09, 2012 | Comments: 0 | Views: 131

For any business owner serious about building a definable brand presence in the market, trademarking is an absolute necessity. The scope for what can actually be trademarked is fairly wide; words, phrases, logos, symbols - really any original content that gives a visual representation of your brand.

Trademarking your brand is what will prevent other competing firms from leeching off your success. We will examine in more detail what you stand to gain through trademarking, how this will affect your business, and what to do in the event of a potential breach, with the end result being a greater level of insight into the process.

What is Goodwill Anyway?

A trademark essentially represents a connection between your chosen image or phrase, and the good or services your firm provides. It informs what customers think of your business, influencing a concept known as 'goodwill'. The more goodwill your business holds in the eyes of your target market, the greater level of trust and loyalty they will demonstrate towards you. If you fail to trademark your brand, then competitors are free to use similar marks as a way of attracting business away from you, essentially 'piggy backing' on your hard earned goodwill.

How Does Registering a Trademark Protect Me?

By registering a trademark you ensure exclusive domain over that mark, at least within New Zealand, as it applies to your industry. Your mark is placed on a publicly searchable database, which is often enough to deter any would-be infringers. This allows you to maintain control over the direction of your brand, and how it is placed within the marketplace, free of interference.

What If There is an Infringement?

The reason most firms will avoid risking infringing upon a trademark is the fact that the penalties can be extremely costly. Anyone found to be in breach of a trademark can be liable for damages, in addition to the costs of litigation and corrective advertising. If you suspect another firm is using a confusingly similar mark, resolving this dispute will be far easier than if your trademark had gone unregistered. Registration represents and indisputable claim to title; if you registered the mark first, you have rights to it. Though you can still contest this in the case of unregistered marks, the process is more complex, drawn out, and troublesome.

Trademarking is ultimately a fairly simple process, with the rewards far outweighing the hassle of registration. In an increasingly competitive marketplace it is more important than ever to hold a strong brand presence in order to foster customer loyalty.

If you would like more information on how to trademarking we invite you to take a look at our website:

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:


Thus, you can apply for the negligence compensation under such circumstances in order to recover your loss, Negligence Claims, Negligence compensation Involvedness of Negligence Claims. The court

By: Simon Liva l Legal > Personal Injury l December 13, 2012 lViews: 292

If a lawyer is not able to devote enough time to your case then your defense is likely to suffer. Moreover specialization in one stream or other of defense is important so that the attorney can

By: Simon Liva l Legal > Criminal Law l December 12, 2012 lViews: 429

Filing a business bankruptcy can be a complex and critical task, but you have several options. You can consult your bankruptcy attorney to know which among those options is right for you.This is a

By: Harvard McIntosh l Legal > Corporations LLC l December 11, 2012 lViews: 235

You can always check for the treatments that are covered. This is because there are some policies which do not give you claims if you meet any kind of head injury.You can always check for the

By: Simon Liva l Legal > Personal Injury l November 05, 2012 lViews: 241

In Colorado, you have many Personal Injury Lawyers to choose from. When you choose the Law Offices of Andrew C. Bubb you instantly put years of experience and legal know how in your corner. Attorney

By: Dilshad l Legal > Personal Injury l October 25, 2012 lViews: 389

If you have been charged with a crime, speak with Boulder criminal defense attorney Steven Louth immediately to protect your rights. Steven Louth is a criminal defense attorney and criminal trial

By: Dilshad l Legal > Personal Injury l October 18, 2012 lViews: 244

A trademark gives a person, business, company or any legal entity the power to look unique from others. A trademark is a sign, phrase or symbol that a company can use to indicate that the products

By: Patrick A Thompsonl Legal > Trademarksl June 04, 2012 lViews: 132

For those unfamiliar with the term, a franchisor is a person (or company) who allows an individual to run a location of their business for a fee. This often occurs with fast food outlets (think

By: John Aaric Tylerl Legal > Trademarksl May 29, 2012 lViews: 142

Just like a patent, a trademark is a protection provided by the Patent and Trademark Attorney. Nevertheless, patent and trademark are not one and the same. A patent is usually for a new invention

By: Vikram A Khannal Legal > Trademarksl May 11, 2012 lViews: 172

Getting a business trademark is a little more complicated than slapping a symbol on your product and calling it yours -- you want to make sure you're properly protecting your own trademark, while

By: Sarah Kolbl Legal > Trademarksl May 10, 2012 lViews: 128

Due to the different trademark systems between Hong Kong and mainland China, a successfully registered trademark in Hong Kong may not gain the same protection by law in mainland China. So the

By: Allen Henry Leel Legal > Trademarksl May 04, 2012 lViews: 126

A trademark is a symbol, sign, or other signifier used to uniquely identify a service or product in connection with a certain brand, company, person, or other legal organization. In this article,

By: Sarah Kolbl Legal > Trademarksl May 01, 2012 lViews: 144

As a business, your brand identity is one of your most precious assets. It is ultimately what separates you from other competitors within the industry, giving you a sense of uniqueness in what is

By: Rachel K Dawsonl Legal > Intellectual Propertyl March 15, 2012 lViews: 161

Irrespective of what your business or enterprise produces, whether it be toy cars, burgers, specialist equipment for the medical industry or sophisticated software applications, it is essential that

By: Rachel K Dawsonl Legal > Trademarksl December 05, 2011 lViews: 125

Discuss this Article

comments powered by Disqus