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Want to Retain Existing Members? Why Not Use Online Event Surveys!

June 14, 2012 | Comments: 0 | Views: 161

Almost all companies put in tremendous amounts of hard work and effort into retaining their existing customers so as to remain financially sound and create a life-long relationship with them. Event organizers also try to hold on to their database of attendees who have attended heir events over the years in order to always maintain a healthy group of loyalists who will not only attend all the future events but also promote them within their own social circles. There is indeed a need to preserve customer or member loyalty through strong communication skills. Surveying is a good option to judge the performance of an event right from a kid's birthday party to a business meeting or a small workshop. Almost all top event organizers conduct regular surveys after every program to note down each participant's feedback and suggestions.

Now, conducting surveys manually involves excessive paperwork and wastage of time in terms of creation, execution, and storing of multiple survey sheets in filing cabinets. Most of the time, the organizational staff are seen spending half of their time requesting attendees for information to fill up the survey section - distributing the forms and collecting the same from the attendees.

To get rid of such a time-consuming task, one can easily adhere to an online surveying solution. It is probably the fastest and easiest way to record the attendees' thoughts and suggestions about your event.

Where will I get this online surveying solution?

You just need to type "online surveying solution" on Google or any other search engine (MSN, Yahoo, etc.) to get a list of the service providers with such offerings. You can then contact the provider you think is best suited for your business needs and then move forward with your plan of implementing it.

What are the benefits of using an online surveying module?

Cost-effective & Time-saving

Online surveying solution comes at a cheaper rate without the need to install any software or hardware and plug-ins to make it work. It is time-saving since you don't need a person to sit all day long either handing over forms to respective participants or collecting the filled up forms from them.

Extremely Convenient & Easily Accessible

One of the most important benefits of using a Cloud-based surveying module is that your attendees can access the forms anytime, online, just by visiting your event website. Further, you can send the forms individually to each member via email or on their Smartphone. So, there is actually no compulsion or hurry to force the attendees to fill up the form just immediately after the end of an event. Trust me, your event attendees will appreciate this new way of conducting surveys or polls.

Capturing & Storing the Survey Sheets

An online surveying solution will automatically capture and store each sheet or form in your company's central database. Thus, there is really no need to manually enter all the data one by one in spreadsheets. Everything from creating the forms to collecting the same and storing for future use can be done online without hiring any external temporary staff to do the job on your behalf.

Jonathan is a professional event planner. Event professionals worldwide are increasingly relying on automated software to streamline the online event registration, payment management, and attendee relationship management. Acteva is the market leader in providing event registration solutions at competitive price.

Source: EzineArticles
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