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Virtual Events: Save or Splurge?

June 27, 2012 | Comments: 0 | Views: 204

Virtual events offer a highly interactive environment for event organizers, customers, sponsors, and vendors to chat and discuss about their business goals and long term objectives. These events also provide the companies with an opportunity to showcase their products to a large number of audience and potential customers. If your organization is considering hosting a virtual event for the first time, then it is always better to be informed about the features of "save and splurge" or "must-have" attributes!

Clarify Your Goals

You need to first of all understand the reason why you are hosting an online event. Are you throwing a big conference or it will be a small gathering with all existing customers and sales people. Thus, you need to decide on the objectives behind hosting a virtual event - what you want to address or meet through the event, etc. Additionally, have clear-cut answers ready to achieve your specific goals.

Splurge on Live Video

The main advantage of virtual events is that it allows you to add an audio-video element in between program breaks. For example, you can make your virtual events all the more impactful by creating live videos or pre-recorded videos to allow attendees to watch them anytime at their convenience.

Opt for Post-event Polls

Polls or surveys are conducted to measure the success of an event or training program. You can create a list of questions based on the type of virtual event you have organized. For example, you can request participants to name the list of products you mentioned during your new product launch party or develop a set of general questions that will help you know what the attendees think and expect from your company, and so on.

Highly Interactive

Virtual events offer you a great platform to actively engage with the participants and interact with them, 24x7. Such events allow both parties - organizers and attendees, discuss, share, and exchange valuable thoughts, ideas, documents, and such other business-related information amongst themselves. The best of virtual programs create excellent opportunities for game dynamics, individual and group discussions, real-time feedback, and polling. You should encourage the attendees to ask questions and give suggestions on how the next event can be improved over the current one.

Splurge on Marketing

Virtual events allow you to adopt plenty of marketing strategies, mostly online to spread the word to the maximum number of people possible. For example, you can promote your online events on social media web platforms, on blogs, on your business website, wikis, and more. You can even send multiple emails inviting people to attend your next big event, requesting them to check the new company products, and so on.

Jonathan is a professional event planner. Event professionals worldwide are increasingly relying on automated software to streamline the online event registration, payment management, and attendee relationship management. Acteva is the market leader in providing event registration solutions at competitive price.

Source: EzineArticles
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