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Create Your Business Epidemic With Your Latest Innovation

June 24, 2012 | Comments: 0 | Views: 203

Tipping Points happen in nature all the time, it happens with bacteria, population growth, weather, sand dunes, straw on a camel's back, the flu, and yes, also in business with brands, innovations, and new products. In the latter case consider how a small group of people can get a new idea started, and these change agents influence a slightly larger group, eventually a trend occurs, which grows and at some point the tipping point occurs, and then everyone joins in. An interesting book on this topic, one I do own, and have quoted and enjoyed often is;

"The Tipping Point - How Little Things Can Make a Big Difference," by Malcolm Gladwell, Back Buy Books, 2000, 301 pages, ISBN: 978-0316346627.

If you run a business, you need to understand how the influencers, mavens, sales people, and others help to get a product, service, or idea to that tipping point. It's essential that you as an entrepreneur or business person understand how all this works, why it works, and how and when you should apply it. The book also discusses the size of groups and why 150 is a tipping point, once above this, problems occur and break-away groups start to occur - thus, causing interior conflict.

Although I don't believe in everything Mr. Gladwell purports, as I believe he has a skewed view of the world due to his political leanings, I do believe this is one of his best works, and most of the examples he gives make perfect common sense. Interestingly enough, if you look at a company like Facebook and how they started a trend, and a major movement you can see how this works in action. If you look at Google+ and how they've incorporated the circles, that is something indeed straight out of this book.

It would make sense if you wish to capture market share, build a brand, or get to that tipping point that you need to know what Gladwell has outlined here. It seems that everything has a tipping point, it happens in nature, economics, business, culture, and just about everything. You need to know where you are, and where you're going to take advantage of these strategies rather than relying on dumb luck and letting opportunities pass you by without seizing the moment.

Yes, this is a book I own, and it is prominently displayed on my bookshelf, as it is not only recommended by me, but just about any strategic planner who's ever considered it. Indeed I hope you will please consider all this and think on it.

Lance Winslow has launched a new provocative series of eBooks on Strategic Business Planning. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank;

Source: EzineArticles
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