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Why Your Website Might Resemble An Easter Egg

April 12, 2012 | Comments: 0 | Views: 152

Do people still decorate Easter eggs? When I was a child, we had school projects about decorating. Back then people were less sensitive to differences of culture, at least in my school. So everybody was expected boil eggs and dip them in food coloring. We also didn't have video games, so there was less competition for our attention among our young minds.

Since I don't have kids I rarely see an Easter egg up close. But the analogy occurred to me when I was answering some questions from clients and prospects.

(1) Websites, like Easter eggs, rarely last forever.

After working with dozens of business owners to create a compelling, stand-out online presence, Ive discovered that the most constant success factor is willingness to change. Your website may need change because

-- your market has changed. Your followers no longer respond eagerly to the promises you made a few years ago. Sometimes your services become obsolete or attractive only to a specialized segment. -- your business has grown.

You no longer have time to offer services that you made available when you started. For instance, many consultants and coaches no longer offer free Discovery sessions to anyone who asks. Some screen prospective clients; offer no free sessions at all.

You added larger-scale services you didn't know how to offer at an earlier stage.

You want to play on a bigger stage and your website needs to reflect your new role.

-- New technologies allow you to manage your online presence more effectively.

For instance, WordPress used to be the baby chick of the online world. You'd use WordPress for blogs and small, start-up websites. The idea was that you would graduate to a real, full-blown HTML website.

The truth is, you can create anything in WordPress that you can create in HTML. I recommend WordPress because its so easy to get help. Not only will you pay less for tech support (and you'll rarely need it), but also you'll find qualified low-cost resources luring on and other low-cost centers.

(2) Websites, like Easter eggs, are fun to decorate, so it is easy to forget what's under the shell.

It's not hard to find websites with magnificent design and the equivalent of an unsalted hard boiled egg underneath. After all, design is fun! Clients often begin a consultation with, "I haven't chosen colors yet!" The truth is, you will find your colors and logo as you create the content and work with more clients effortlessly.

(3) Websites, like Easter eggs, can be hidden away and found only during a treasure hunt.

The most challenging part of a website is standing out from the pack and getting traffic. Surprisingly, you can get high page ranking and targeted traffic by creating compelling, relevant content. Some of my own sites and pages have landed on page 1 of Google for popular search terms when I wasn't even trying.

Finally, even when you peel a boiled, fresh Easter egg, you rarely have a complete meal. You need to supplement with side dishes or whatever people serve with boiled eggs these days (unless, of course, you are a body builder on a very rigid diet).

Similarly, your website needs to be part of a strategic plan for online marketing. It's not enough to put up a site. You need to direct visitors so they cant help tripping over it, instead of being forced to go on a scavenger hunt. You will need to think of ways to get traffic to your website.

In summary, even though your website (like an Easter egg) is fun to decorate, you won't want to bury it in the back yard. You'll need to get it out there and be ready to make changes... and not let it last too long.

Cathy Goodwin, Ph.D., owns, a business dedicated to making your online presence rock and your online revenues rise. To get your FREE "5 Point Checklist For a Profitable Website," and to learn more about Cathy and her products and programs, visit

Source: EzineArticles
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