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What Makes a Niche So Important! Overcome Obstacles, Market Your Business and Get More Clients

April 09, 2012 | Comments: 0 | Views: 107

I'm constantly talking with solo business owners who are struggling with the whole concept of figuring out their niche. They all want more clients and more money coming in, but there are some glitches to overcome!

Here are a few common topics I see over and over:

• They think their programs and tools are their niche.

• Not wanting a niche because they can help everyone.

• Spending all their time creating more tools.

Your niche are the people you market to, not your products. They need to be a strong but narrow group of people with a similar problem that is compelling and is making them feel a burning need to get help in some regard.

What makes this so hard for some of you to get this? You might have been spending all your time and focus on developing your products and services. You haven't been focused on who these people are. You only "sort of," know. Sort of is not good enough in marketing. It has to be crystal clear and laser focused.

1. For a service business your niche is always the people who you are marketing to. It is all about understanding who they are and what is driving them. It is more about what they want than what you think they need.

2. You can still help everyone if you want to, but most people say they want to help everyone because they are operating from a fear of not having enough clients. If you check inside I bet you will know exactly who you would prefer to work with and why. However, your marketing needs to be focused on your niche group, regardless of who you decide to help. Without that niche focus you will not present yourself as a specialist and an expert and your message will be watered down.

3. Most likely you have spent most of your time developing your tools and services. You are already good at that. However, to build your business you need to focus on your niche and speak to their issues. It is not about you and what you are offering. It is all about them and their problem!

You can work with the exact people who you enjoy helping as long as you know what their problem is. It is not about what you think they need. It is about how they feel and what they want.

Example: If you are a website developer, you might look at someone's old website and know she needs a new one. You might think of all the new bells and whistles you can offer her and how it will give her a better presentation. However her main problem is money stress, not enough clients and just sees a new website as more money going out. She thinks what she has is good enough. She won't decide to build a new site until she sees how this investment will pay for itself and give her more clients and ultimately more money. She doesn't want a web site. She wants the benefits of more cash flow. She won't make a decision until she sees these two things linked.

Do you know who your niche is?

Do you know what their problem is?

Are you a specialist at helping this person?

Kaya Singer, Niche marketing specialist and expert at helping solo service business owners focus and grow from start-up to thriving. Free niche marketing program,

Source: EzineArticles
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