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How To Use Copywriting To Take Advantage of Windows of Opportunity

April 13, 2012 | Comments: 0 | Views: 154

With warmer weather, we are opening the windows again. The cats love it (and so do I). To a cat, every open window is a window of opportunity. They're constantly waiting for just the right moment to make their escape.

As a cat owner, it's my job to make sure they have screens so they can't take advantage. As a copywriter, it's my job to support clients as they watch for open windows and then take full advantage of what's out there. Often a small window can have a huge impact on your bottom line... if you can move quickly to take advantage before the window closes forever.

Of course, many of my clients are extremely busy. Some even relate to the notion of being "time-starved." For busy business owners, a window of opportunity draws mixed emotions. "Yes, I want to do it... but I don't have time!"

One business owner just emailed me, "I'm suddenly getting invitations to speak - but I don't have time to prepare a talk! What can I do?"

I recommend you create your Opportunity Kit so you will be ready to take advantage of these surprise invitations. Here's a fast way to get it done.

- Come up with a list of 5 or 10 questions that your clients have. Stay away from process questions; focus on open-ended questions about challenges they face.

For example:

"How did you get to be... "

"What are the 3 biggest mistakes most people make when they..."

"What are the unwritten rules about..."

"Why you need to know about this topic..."

- If your host wants to interview you, no worries; you know your topic. You'll get kudos for being a well-prepared interviewee.

- If your host turns the mike over to you, interview yourself. Turn the questions into topics and speak as you would to a live client. You wouldn't need to rehearse for a client's questions, so why rehearse now?

- Present your genuine authentic self, with words and phrases that communicate the personality you want to brand. Don't try to adapt to your host's personality, if it's different. Your host doesn't want surprises. You were chosen for this opportunity because of who you are and what you bring to the table.

The easiest way to create these materials is to think like a copywriter. Ask yourself, "What does my audience want? Where is their greatest challenge or pain?" You then create questions, introduce answers, and leap through the window of opportunity with ease.

Cathy Goodwin, Ph.D., owns, a business dedicated to helping indie professionals who want to market themselves online to create a stronger bottom line. To get your FREE "5-Point Checklist For A Profitable Website," and to learn more about Cathy and her products and programs, visit

Source: EzineArticles
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