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Using Facebook Groups to Drive Traffic

April 10, 2012 | Comments: 0 | Views: 152

The overwhelming amount of people who have Facebook accounts are staggering to say the least. So to company's and businesses looking to maximize the internet marketing strategies and reach their direct target audience, it is imperative to not only be aware of what Facebook offers, but also know how to tap into your targeted clients.

Although starting a Facebook Fan Page can gain and spark interest into your company's brand, it is important to identify your focus group and bring them directly to your site. One way this is done is by Facebook groups. These groups connect multiple people who share similar ideas, thoughts, and lifestyles.

The great advantage of Facebook groups, is the fact that target groups become naturally identified. By knowing your product well, it is possible to know which Facebook groups would naturally gravitate toward your product naturally.

These groups serve as an excellent platform to introduce your website and brand, but they should be effectively used to peak the interests of those in the group enough to equal a hit, or visit to your site, and constant exponential traffic.

Understanding how to communicate with those in a Facebook group can lead to loyal customers within your scope. At first, it is important that you build credibility to your brand. By actively engaging in conversation concerning your brand and finding ways to tie relevant issues, without necessarily pushing your product at that time is key to developing a rapport with those in the group.

Don't be afraid to mingle with people engaged in the conversation of the group. By browsing pages of group members, it is easier to identify with hot topics that interest them and those to stray away from when in conversation, since first impressions are lasting it is important that you are viewed as knowledgeable and considerate to all that are within the group.

After rapport has been established, it is important to stray away from hard selling. This impairs your trust and bond that you strive to have with potential customers and easily turn them off to the idea to consider your brand or company. But, by waiting on the right time to present your initial pitch of your product, you can create an aura of sound advice and genuine help to future customers. By captivating the group members with relevant, original and fresh photos you set up an opportunity to be asked about your product.

By sending those interested, to your link of choice, you greatly improve your chance of turning casual visitors to loyal customers, and rapidly increase traffic flow to your company.

Through the successful networking and interaction with group members, you create a familiarity and welcoming platform for your company's brand or product. It is important to capitalize on those interested by ensuring the link provide has clear concise information that is easy to identify and even easier to navigate throughout. Simplicity and easy use is key to increase future traffic and create a high search engine optimization (SEO).

Incorporating your company's website within Facebook groups taps directly into your targeted audience and creates a clear call to action plan that maximizes your overall Internet Marketing Strategy.

Lynn Brown, Social Media Marketing Coach & Blogging Strategist - Giving time back to the busy small business owner, check out my Done 4 You Program for a custom Facebook Fan Page Cover and Profile Pic

Source: EzineArticles
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