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Promoting Your Business Via Social Networking Sites

April 15, 2012 | Comments: 0 | Views: 138

Social network marketing can be an amazing way to promote your business or services and launch new ideas for your company. Learning to capitalise in this booming area of the Internet does not require much capital, training or time, but it does take commitment and attention to detail. Through proper use of social networks, your business should be able to reach a whole new audience and a great number of new customers.

1. Study the social scene. Absorb as much information about social networks as you can. Take a look at how the big companies are reaching out to people; see how they interact with consumers directly and cultivate interest in their products. Check out comments the customers post themselves and adopt the tactics you feel comfortable with that have garnered success. Understand exactly how you would like to represent your company on these sites, and what the best way to present your products and services will be.

2. Sign-up on all the major social networks, such as Facebook and Twitter, and try up-and-coming sites as well. Conduct a search of all social sites, check them out, and consider all of the new customers you may be able to cultivate. Your approach and style should be consistent across all the social networks so that you are easily recognised and remembered.

3. Try paying for a few ads on the major social networking sites. Slots are available on the pages of major players on this scene, and by advertising on them, you are not just getting traffic to your site but also associating who you are with existing popular brands. Carefully select who you wish to be connected with in the customer's minds, and try connecting products and services that relate to yours.

4. Create your page with the sole purpose of attracting people. Everything about your site, from colour schemes to content, should be directed at getting people's attention and drawing them into your business. You want to create an honest image and say as much about your company as quickly as possible. A drab, dark site will probably be often overlooked, whereas a bright and attractive layout will get people clicking. Be creative and look to the example of other, successful campaigns already working for competitors.

5. Advertise discounts and exclusive promotions that are only available to your social network clientele! Not only will they be pleased with the VIP treatment, and more likely to take you up on your offer and spread the word, but others not signed up with your social site will see or hear about what they are missing and look to immediately sign up with you.

6. Post high quality content, on a regular basis. Once people discover you, they will keep checking back for new deals, promotions and educational material. You should be an expert in your particular niche and offer helpful information to people. Answer their questions at your earliest possible convenience, and always give them a reason to keep coming back for more.

7. Monitor your pages with tracking software. These little programs will enable you to see how many visits you are getting and from where. You can use this data to see how well any particular promotion is doing and what areas you may need to improve upon. If your main site is cultivating a ton of social network traffic, you know you have been doing it right! If not, offer new incentives and programs in the social domains to get people more interested in your business site. Proper networking on social networks enables you to reach out to a whole new sector of customers. Although they do not cover everyone in each demographic or area, they do encompass a significant number of people who have interesting and fast ways of telling each other about your business. You only get one chance to make a first impression on social networks; do your homework and make certain that your impression is lasting, positive and profitable.

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Source: EzineArticles
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