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Social Media Won't Replace Email

April 15, 2012 | Comments: 0 | Views: 154

Despite all of the social media offerings that have sprung into being over the past several years, email continues to thrive as a communication tool. In fact there is an increased focus put on email even by major social media channels. This indicates to me that email is here to stay.

A recent study by Ipsos for Reuters indicated that 85% of online-connected citizens in 24 countries use the internet for emails while 62% use it for social networking.

Facebook introduced its own email addresses and its social inbox in 2010. Now, the company is again putting email in the spotlight as it has linked users' timeline names to their Facebook email addresses. The company writes: "Starting today, we're updating addresses on Facebook to make them consistent across our site. Now, the address people use to get to your timeline and send you email on Facebook will be the same. Updated addresses will be rolled out over the next few weeks. Note: Anyone who already selected an email address will not be affected."

Google has integrated Google+ into Gmail. There are already 120 integrations, but Google is focused on making more. Way back, before Google's IPO, the company was known as a search engine. Today Google is a tech giant with its fingers in everything technology and internet related pie there is. For example, Google has its own mobile operating system, futuristic glasses, and cars that drive themselves.

Facebook is soon to launch its own IPO. I wonder what we'll see from Facebook a decade from now.

Both Google and Facebook, along with others, compete in an increasing number of areas and I predict that number will increase. At the heart of most areas of competition will be users' social connections. That's where Facebook began, and where Google has turned. However, email is still a more popular method of social connection globally than social media. Facebook may have started in social media and currently is the reigning market leader, but Google's been involved in email much longer. In fact, many people use their Gmail address to log into Facebook. I know I do.

Google will continue to develop innovations within Gmail as well. Facebook is no doubt looking at what more it can do with email even as well, especially with the direct timeline link. Others companies will continue to look for more innovative ways to improve email as well. Fluent is an email service that brings a social media type format to email, and a number of companies are developing video embedded email applications.

Email was the original social interaction tool and still dominates social connections, so it is likely to remain a significant part of social media going forward.

Len Bowcott has been marketing products and services online since 1995 and offers clients a unique SEO service. Only when Len gets your blog or website appearing in the first page of Google's search results do you pay for his services. Forget empty promises and lost investments, contact Len at now!!! PlutoCrazy Blog

Source: EzineArticles
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