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Social Bookmarking and Facebook

December 13, 2011 | Comments: 0 | Views: 68

Facebook has for a long time been recognized as the leading authority in social networking. This website was launched in 2004 and since then has enjoyed huge popularity among people of all age groups. Facebook soon became the social site of choice among online marketers. Webmasters and online marketers almost immediately noticed the power of Facebook and soon found new ways of using social networking to communicate directly with their target audience.

I can be extremely difficult to improve that ranking of your web pages within Google and other search engines. Many webmasters and SEO specialist spend a great deal of time and money to improve these rankings. The popularity of Facebook can be well assessed from the Google page rank. Currently the Google PR Rank for Facebook is 10 out of 10 and it ranks among the top 5 most visited sites in almost every country in the world. (An estimated 40% of all global internet users visit Facebook on a regular basis). A back link from a PR 10 website can do well for your website. Facebook users are allowed a single do-follow link from their profile to a blog or website. By effectively using Facebook Social Bookmarking you can create significant buzz around your business / website / brand.

Social Bookmarking can be defined as a way to save, organize and share valuable resource / info / websites that are available online. It is important to note that you cannot simply bookmark your own web pages repeatedly as this will look unnatural and often be flagged by the search engines. To gain real benefit from social bookmarking you'll need various internet users to bookmark your pages. For your bookmarks to be authentic it should unique third-party visitors to your pages who decide to bookmark these pages. In your own social bookmarking it is important to not only bookmark your own pages, but also complimentary pages with similar information relating to your topic. Facebook bookmarking should be given the highest priority as there are many visitors who might like your webpage and can easily bookmark your page. I have noticed that some online advertisers try to create many different profiles for Facebook bookmarking purposes; this unfortunately does not have the same effect and attract negative attention from the search engines.

A lot of marketers just use Facebook bookmarking to create links to their web pages, but there really is little benefit in just using it as a link building strategy. This could have a rather negative effect on your brand. A mistake that is often made is to only share your own websites. Remember that Facebook bookmarking always must look natural and really should include other related information and sites in your bookmarking lists, Always take special care to ensure these other website you are bookmarking at least relate to your website's topic. If you do this, your bookmarks will be noticed by others. Always look at that the bigger picture, don't just rush your social bookmarking as simply something that needs to get done. Another mistake made is automating the social bookmarking. As much as we all sometime try to find a shortcut, social bookmarking really does need to be done manually to ensure maximum impact and benefit, Note that it is not recommended to only bookmark your website's homepage. If you're linking only goes to your homepages you may find that not all you website's pages are indexed by the search engines. It is recommended that you build links to the inside pages of your websites. Social Bookmarking with Facebook makes building these deep links very easy to do.

Facebook is one of the most popular social networking sites on the web today. Social Bookmarking is a simple way of getting your site seen by this very targeted audience. By defining specific goals and having a bookmarking strategy you can get maximum benefit from your Facebook campaigns. If you are just getting started in online business you may want to refer to strategies followed by more experienced marketers. You'll benefit greatly from getting regular exposure on Facebook and getting actively involved in the discussions of related forums.

Facebook bookmarking is a very old concept and millions of online marketers have been putting it to use for a long time, so you need to be up to date with latest strategies and ready to face the competition.

Steven has been actively involved in various types of marketing, both online and offline, for more than 10 year. During this time he has been directly involved in establishing a number of successful businesses. You can access Steven's Free mini-course "Introduction to Facebook Marketing" on his site Facebook Bookmark for more information about Facebook bookmarking.

Source: EzineArticles
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