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Tips for Improving Online Reputation Management Programs

June 04, 2012 | Comments: 0 | Views: 170

In today's competitive business scenario every company needs to maintain a healthy online reputation given that endless number of people can easily find enough information about your business online with a little help from the preferred search engine. It is therefore important to find out what your customers are saying about your company, your products and services on the internet. How is that going to influence your potential customers and business prospects? Finding answers to all these questions is the best way to get started on online reputation management. After all it's all about creating a positive online brand identity and taking proactive steps to guard it from any sort of negative publicity. The best way to go about it is to monitor your online reputation and to be prepared to take action should you find and adverse content about your company online.

Online reputation management best practices

Most importantly know what your customers have to say about your business. Unless you know what's being said about your brand and whether it's being said in positive vein or otherwise how will you react to it? Browse the web to spot anything (positive or negative) being said or written about your company. Set email alerts to get notifications as and when your brand is being discussed on varied online forums, communities, etc.

Being active on social media channels provides a lot scope for turning the tide in your favor, a great way of executing online reputation management. Set up a blog or participate in online discussions, keep a tab on all the online communities where your product or service is talked about to give your brand a positive image. Promoting your brand, highlighting your recent achievements and accolades that you have received in the recent past through blogs can help increase the number of positive occurrences of your brand to a great extent. Create more favorable citations and sources of your brand on the web. This will go a long way to maintain a healthy online brand reputation.

Leveraging social communities for online reputation management

Going by the recent trend it can be safely concluded that online reputation management success depends a lot on how you can use the online social communities to your advantage. Popular social media channels like Facebook, Twitter, LinkedIn, etc, are increasingly being used by businesses as effective medium of communication and for providing customer support. Consumers are also using social media as platform to share their experiences, thereby providing a way for companies to interact with the customers and get their feedback. Irrespective of the nature of the feedback (positive or negative) that you get you need to respond to it.

Using customer reviews to boost online reputation management

Endorse positive and encouraging customer reviews online to create a good impression on the potential customers who turn to web for knowing more about your products and services. You can add links to your business profiles in newsletters and on your websites to get more customers reviews.


Today the web space is exploding with opportunities for companies to promote their brands and offerings in most advantageous ways. Realize the importance of online reputation management in creating and maintaining a brand positioning to help your business cause.

Celena Watson - Passionate writer and blogger. I have written on many different topics which include inbound sales, lead management, IT & services, demand generation and many more. For more info on online reputation management go to

Source: EzineArticles
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