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Marketing Collaterals That Could Help

May 28, 2012 | Comments: 0 | Views: 186

Small businesses usually limit their marketing collaterals to a brochure and a presentation, but today that is not enough. Clients wish to know a lot more on those they choose to do business with. The Internet has opened the opportunity to access and gain knowledge about any business and the players within. All at a touch of a button. So if a company really wanted to enter into a business relationship with you, they would first try to get to know you on-line.

On-line, the word has become part of everyday talk. The coming of Facebook and other social networking sites have got even kids registering and building a profile. That is how far the Internet has managed to stretch itself into our own homes, so its needless to say about how much of an influence it really is in an office structure.

Decisions are quick and informed and that's what businesses need to thrive. So a website that is poorly set up or a brochure that does on consist the required information is as good as a crumpled sheet of paper. Clients are looking out for more than just information on your products and a paragraph about you and your business. They want more. Here are some of the ideas that could be added to your repertoire of marketing strategies.

Capability Brochure - Clients need assurance, and a brochure that talks of one's capability to provide and perform could help. The word "Support" usually is a big winner with all clients and a capability brochure could help channel that idea forward.

Company History - In some cases old is good. In business the older, the more experienced, but not necessarily the best. Clients look out for business that have managed to stay in the race because, its them who are truly capable to meet the requirement. But there is still the "convincing the client bit". Just because your business has been established and you are aware of the ins and outs of the market does not mean clients need be impressed. A document that highlights your organization's history, a document that shows how you grew to be who you claim to be and how you changed, adapted and influenced the industry since the time of inception goes a long way.

Case Studies - These are the most effective marketing material. Granted, they are not the most interesting to read but the certainly are the most revealing. They provide your clients an opportunity to know how your team of experts are trained to deal with a problem. A case study could help build trust and more confidence in client on your capabilities to provide what you have promised.

Try implementing some of these if you have not already.

Source: EzineArticles
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