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Is Your Local Business Google Compatible?

April 01, 2012 | Comments: 0 | Views: 118

Let me say though that the trends in this art form change regularly. What was once fantastic a few months ago may be considered absolute junk today. The reason for this is that search engines and the big dog, Google, are always trying to bring more relevant results to people that are searching for answers.

Google AdSense - Google does this by changing the way its huge computer systems rank and organize websites. It has to do this because so many people and companies are always trying to game the system. In other words they're trying to fool the search engine into thinking that one website should be ranked higher than another.

This is especially important if you are a local business with a local customer base. Online advertising is not going to do you a bit of good if your ads don't show up in front of potential local customers. Understanding how to make this happen is full-time work for many businesses. In many years of watching Google work and watching advertisers try to work Google, I've come to a pretty simple conclusion. Stop trying to fool the system and answer the customer's question!

If you read any of my other articles or blog posts you will see that I place a great deal of emphasis on delivering answers to the customers before they even ask the question. If you can do this and do it online, you will never have to be worried about being bumped 10 pages down in Google search results.

I have a customer that bought into the promise of we will make your business number 1, 2, or three in Google search results! Anyone that tells you this is blatantly full of you know what. That is why we stress the concept of consultant marketing. By advertising in a way similar to a consultant, a business can easily build an expert reputation locally.

I often get the question, how can I possibly be a consultant in my business? I run a local doughnut shop and they aren't exactly beating the door down for advice on making is true there may not be a large market for people who want to make doughnuts, but if you limit yourself to thinking this way you'll never succeed in creating the expert mindset you need your customers to have. After all doughnuts or pastries are baked goods and people do banking. Move up in the niche chain and maybe become more generalized and offer advice articles and other information on making the best baked goods you can.

On the other hand, you may want to drill down inside of the niche and focus on specialty doughnuts. You might be able to convince customers that decorating doughnuts for parties and other get-togethers is a pretty cool thing to do. In addition, your shop can add to it services by offering decorating kits to people who might like to do this. It would also be a fun pastime for children at different times of the year. What better way to keep children occupied during the party than to have them decorate their own snack.

Of course this might sound crazy to some but the point of what I'm saying is not a hypothetical example I'm giving above. The idea is to think outside the box. Why do people buy donuts? What questions do people have before they buy donuts? If you can make a list of about 20 questions that your customers ask you most frequently and answer those in at least three different ways you are well on your way to success.

The truth is, if you are able to answer these questions before the customers ask them you have a leg up on Google that can never be trumped. The reason is, is that people type these questions into Google in order to find an answer. And the situation above, you may find that there is a large market for people looking to decorate doughnuts for all types of special occasions.

In this case it's actually possible to spread your expertise beyond your local area. This can be a huge benefit. If the customer sees that you write, blog, create articles, e-books, or videos on doing this exact thing, then the perceived value that you offer them as an expert skyrockets.

As Google seeks to provide more relevant content to its users, it will eventually figure out most of the games that people play in order to rank their websites higher. A few things are not likely to change in the ranking order. Relevant content should always rise to the top. Not Copied content or irrelevant content or any tricks. The second thing to understand is that climbing through the ranks of Google simply takes time. You didn't build your business in the day and you're not likely to rise to the top of the search engines in the day either.

You can be sure of one thing though, if you continue to add relevant content based upon the questions your customers routinely ask and seek to perfect that information and distributed it through his many means as possible, you simply cannot fail.

No matter what Google does, these actions are in line with what Google seeks to do and you will eventually ferret out the wheat from chaff and your website and your business will climb to the top. The secret is relevance, consistency, and patience. If you practice the simple techniques you will never be left behind.


Joe Ponce is a real estate investor and Internet marketer who operates a service that helps local businesses by promoting them as experts in their chosen fields through the creative use of technology.

Source: EzineArticles
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