Author Box
Articles Categories
All Categories
Articles Resources

Editing Your Landing Pages

May 24, 2012 | Comments: 0 | Views: 165

The Web Page

It's easy to think that writing for your webpage is like writing for anything else, but it's not: it's very different. You need to build a style that holds your visitor, and you've only go about six seconds to do it!


Well that's the first point. 'Web-surfers' follow-up their Google search for your product will be flicking through the sites. They either see what they want or move on, one site every six or so seconds, that's how long you have to catch their attention.

The Fold

The expression comes from the old style broadsheet newspapers. They were folded in half across the page and the passer-by could see the banner, the headline and not much else. That part of the page was 'above the fold' the rest of the front page was 'below the fold'.

The news items were set to ensure that the most important headlines were 'above the fold'.

On a webpage 'above the fold' means the bit of a webpage the visitor sees as he or she lands on the page; the bit that can be seen without scrolling down.


Part of the impact issue: Headlines have the power to catch your reader's eye. Use them.

Blocks of Text

Big blocks of text are very off-putting for the 'web-surfer': keep them short on your landing pages, no more than three or four lines long. Dense material should be kept off the front page with links from an introductory 'teaser'.

Use a journalistic style - no working up to the punch line. Hit them between the eyes with the very first sentence. In the reverse of normal writing the first sentence should be a summary of the rest of the text.

150-200 words is more than enough to show above the fold. Make sure they work for you.

Eye Candy

You might think pictures a waste of valuable 'above the fold' real estate, but you'd be wrong. The right picture summing up the ethos of your site can be worth a thousand words.

Be Direct: Be Focussed

Going back to our first sentence, you have perhaps six seconds to deliver your message. Be direct, be focussed, remove anything - word, sentence, paragraph, page - that doesn't deliver your message.

Don't waste real estate welcoming your visitors, they know they are welcome; they don't need to be told.

Don't make your visitor have to think, he hasn't got time. Make your links clear and visible, place them where he can see them.

Roger Webb is a retired CEO from Small and Medium Sized (SME) companies in the UK and Continental Europe. In thirty years' experience at life at the top he has been instrumental in turning around and setting up a number of specialist subsidiaries in Europe, Africa and beyond, in every case producing stable profits in some of the most testing corporate environments imaginable.

In retirement he has devoted most of his energies in developing a group of wiki sites devoted to helping others to set up eBusinesses. His current sites for new-starters and for those further along the trail are just part of those efforts.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

First Sentence


Web Page


Front Page

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 348

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 411

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 217

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 203

You will agree with me that website promotion and optimization is an integral part of web design and hosting. In the course of creating a web page, there are some various salient points you need to

By: Ofodum C Morganl Internet Businesses > Site Promotionl June 18, 2012 lViews: 203

When a viral marketing campaign is undertaken online, a message goes 'viral' after a large audience is encouraged to pass on a marketing message via links to friends or to visit a specific webpage,

By: Sam J Loebl Internet Businesses > Site Promotionl June 13, 2012 lViews: 244

Why link building and good content works. A website gets noticed and is successful only when it has good content followed by good link building strategies. Both contribute to publicity.

By: Zaheer Thomasl Internet Businesses > Site Promotionl June 11, 2012 lViews: 178

You've built a new website for your offline business, or started an online business. Your website looks great, the design perfect - but without targeted traffic it won't do you much good! How can you

By: Teresa Tackettl Internet Businesses > Site Promotionl June 08, 2012 lViews: 171

Viral advertising and viral marketing have been universal catchwords in recent years. These all-pervasive expressions have infiltrated the collective soul of the world of entrepreneurs. And now it

By: Bonnie Dell C Doguilesl Internet Businesses > Site Promotionl June 06, 2012 lViews: 201

Online reputation management today has gained immense importance in terms of how businesses are handling their online profile. With consumers spending more and more time and money online it makes

By: Celena Watsonl Internet Businesses > Site Promotionl June 04, 2012 lViews: 171

Global Setup is the process of making your new site totally your own. Before we even start you should be aware that if by some obscure process you get locked out of the back end of your site you can

By: Roger J Webbl Internet Businesses > CMSl June 18, 2012 lViews: 192

Competition between the various website hosting providers has given rise to some pretty impressive 'off the peg' commercial packages for the newcomer to internet trading. These packages are a

By: Roger J Webbl Internet Businesses > Ecommercel June 07, 2012 lViews: 188

We often hear mention of an 'information tree' when it comes to the layout of a web site, but what exactly does that mean. The best analogue for a site's organisation is your public library. We all

By: Roger J Webbl Internet Businesses > CMSl June 03, 2012 lViews: 179

An on-line business requires the same planning as 'bricks and mortar' but modern open-source and freeware software has taken away much of the difficulty and mystique that used to be involved when

By: Roger J Webbl Internet Businesses > CMSl June 02, 2012 lViews: 185

Virtually everyone with experience of life has built up some sort of expertise by the age of forty. Sometimes this is built up through our careers, other times it is a result of our hobbies, but

By: Roger J Webbl Internet Businesses > Product Creationl April 17, 2012 lViews: 159

The internet makes several sorts of large-scale fraud possible... but it is normally only the scale of the fraud that it makes possible - the fraud itself is probably eons old. My wife received an

By: Roger J Webbl Communications > Broadband Internetl April 09, 2012 lViews: 165

Discuss this Article

comments powered by Disqus