Author Box
Articles Categories
All Categories
Articles Resources

Are You Actually Reducing Your Potential for Online Business?

April 04, 2012 | Comments: 0 | Views: 120

It seems that almost every day some new online service is launched and you feel duty bound to investigate and consider whether your business should use it. The latest craze is Pinterest and who knows what the next one will be. An effective online marketing system now includes a core website, several mini-sites, link building campaigns and offline PR to drive people to your sites. Then there is search engine optimisation, pay per click as well as Facebook, Twitter, LinkedIn and Google+. And that's all before you even consider an iPhone App and one for the Android system was well...!

The amount of digital "stuff" that you have to do these days is quote mind-boggling. However, it could be a problem. The more your web business depends upon the latest digital services and applications, the more you remove yourself from your customer base. Many customers are well "behind the curve" technologically speaking. Even in the business to business sector there are many companies who have yet to go beyond a humble PC. Their staff do not have the time to follow you on Twitter and the thought of running their business on a smartphone sounds like science fiction to them. If you "over digitalise" your business, you create a divide between your technologically led business and your potential customers.

The concept of the digital divide has been with us for many years. The "haves" and the "have nots" abound whichever way you look at the Internet. For instance, there are 2bn people who currently use the Internet, but the bulk of the people in the world do not even have the opportunity to go online because where they live has no potential for connection. And even if it did, they couldn't afford the costs. In a thriving industrialised nation you might think that there is less of a divide; but it is not so. Maps of "digital expertise" for the UK, for instance, show that almost all of it is concentrated in London and the surrounding areas. People in the far flung corners of Britain tend to have much less knowledge and experience of the Internet - meaning that if you use the latest online gizmos for the UK, much of the population won't know what they are.

In the business world there is also a divide. Many banks, for instance, either have no Internet access or very limited availability for their staff. That means your local bank manager cannot easily keep up-to-date with your business in the same way your other suppliers are able to do. And for security reasons, they can't even follow your activities on LinkedIn or Twitter. So if you concentrate your relationship building efforts to online services, you could soon find your bank manager is out of touch with your business - and that will not be helpful.

It is an example of the sometimes hidden digital divides which affect business. Now there is new information from Flinders University which suggests that digital divides of all kinds are likely to increase over the coming years, not reduce. The more you make your online business digital, the more likely it is that you squeeze some people out. Not everyone who you can do business with is as digital as you...!

Graham Jones is a psychologist who has investigated the way people use the Internet. His research can help you make the most of the Internet, particularly if you are hoping to make money online.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Online Business Digital


Online Business


Business Digital


Digital Divides


Latest Online Gizmos

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 348

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 413

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 217

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 204

You will agree with me that website promotion and optimization is an integral part of web design and hosting. In the course of creating a web page, there are some various salient points you need to

By: Ofodum C Morganl Internet Businesses > Site Promotionl June 18, 2012 lViews: 203

When a viral marketing campaign is undertaken online, a message goes 'viral' after a large audience is encouraged to pass on a marketing message via links to friends or to visit a specific webpage,

By: Sam J Loebl Internet Businesses > Site Promotionl June 13, 2012 lViews: 244

Why link building and good content works. A website gets noticed and is successful only when it has good content followed by good link building strategies. Both contribute to publicity.

By: Zaheer Thomasl Internet Businesses > Site Promotionl June 11, 2012 lViews: 178

You've built a new website for your offline business, or started an online business. Your website looks great, the design perfect - but without targeted traffic it won't do you much good! How can you

By: Teresa Tackettl Internet Businesses > Site Promotionl June 08, 2012 lViews: 171

Viral advertising and viral marketing have been universal catchwords in recent years. These all-pervasive expressions have infiltrated the collective soul of the world of entrepreneurs. And now it

By: Bonnie Dell C Doguilesl Internet Businesses > Site Promotionl June 06, 2012 lViews: 201

Online reputation management today has gained immense importance in terms of how businesses are handling their online profile. With consumers spending more and more time and money online it makes

By: Celena Watsonl Internet Businesses > Site Promotionl June 04, 2012 lViews: 171

There are plenty of fakes all around the internet, but how do you spot then? Stop being so emotional.

By: Graham Jonesl Internet Businesses > Securityl June 19, 2012 lViews: 141

Having attractive friends on social networks can make you more appealing to other people. If you want to extend your social influence only choose attractive friends.

By: Graham Jonesl Internet Businesses > Social Networking l April 24, 2012 lViews: 153

Website analytics can provide vast amounts of data. Much of it is useless as it provides little information about visitor intentions.

By: Graham Jonesl Internet Businesses > Web Developmentl April 18, 2012 lViews: 153

Email marketing is more important than ever these days. People are increasingly turning to email for business information.

By: Graham Jonesl Internet Businesses > Email Marketingl April 12, 2012 lViews: 126

Which profession scores pretty low in terms of trust measurements? Politicians, certainly, journalists, often, but these days it's a pretty safe bet to say that bankers are the bottom of the heap.

By: Graham Jonesl Internet Businesses > Securityl February 27, 2012 lViews: 135

Discuss this Article

comments powered by Disqus