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What Is Important in SEO?

April 15, 2012 | Comments: 0 | Views: 141

SEO is the acronym for 'Search Engine Optimization' which is the process of activities to optimize a website for search engines. The term 'SEO' is mostly used by the webmasters, bloggers, and search engine optimizers in the field of internet. It has become a vital part in the lifecycle of a website from the designing part to the sales of its product or services.

To learn how to SEO is an easy task but it requires a deep research for serious and competitive topics. Here, we are going to learn and be familiar with some of the important factors that boost up the SEO process.

• Keyword rich content As in SEO arena it is aid that 'Content is King'. It says that a site with unique and interesting content is the one that ranks high in search engine results page. Therefore, it is the duty of yours to develop content with rich keywords. This factor is the on-page optimization strategy.

• Internal Linking Internal links are the links within your own individual site that consists of links to its internal pages. It is also an on-page optimization strategy to make text into links in the content or articles of related topics. Google search engine loves it.

• External Linking Another on-page optimization is the external linking where the link will be hyperlinked to external websites. This strategy is also an important one because Google considers your content to be of more value when it links to the related area.

• Incoming Links Also known as inbound links is the most important one as it defines the actual ranking a site in today's search engine algorithms. The link is said to be incoming if the link on others website points to your site. Google considers a website of more value if it has more incoming links. Thus, it is your responsibility to increase inbound links using various effective techniques or you may handle this task to SEO companies to do this.

• Website Validation Website Validation is the process of finding the errors and problems in the coding of your site and corrects them. It is equally important to validate your website for effective SEO as this will ensure search engines that your website contains broken syntax. One of the popular techniques is the W3 validation.

• Sitemap Sitemap is the page where list of links to all the pages are contained. It helps search engine crawlers to crawl all of your website's content and index them accordingly. You can find free sitemap generators on the internet.

Author of this article is a Nepali blogger who provides information on SEO Tips and blogging for beginners.

Source: EzineArticles
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