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Building a Website for Small Business - Some Helpful Tips

April 16, 2012 | Comments: 0 | Views: 144

Managing a website for small business owners is always a seemingly overwhelming task. Most of the time, they struggle with it as there is always seems to be so much to do, yet no time to do it all. In order to gain the most from their website with the time that they have available, they need to focus on the key aspects of website management. This article will highlight those vital elements of website management which small business owners cannot afford to ignore.

Content is a first and most important factor of any website. It would not be wrong if I would say content is still a king. Search engine bots scan every website for its content - almost ignoring main elements like Meta tags. Thus, content has to be unique and customized according to the keyword of your website. While trying to customize the content of a website, small business owners must not get carried far away because the quality of content is very crucial too. With the recent Panda updates by Google, it has been proven that quality of content is always a prime importance for major search engine such as Google. You must keep in mind that you are writing for people not for search engines.

The second element in website management is the use of links. Both inbound and outbound links should be relevant to a website. Link exchange has been a common practice adopted by many business owners to increase the link popularity. Recently, this practice has been affecting websites negatively because if people are linking their websites to others merely to gain a higher rank, how can links be relevant in all cases? Thus, it is far better to have relevant links in various places throughout your website - on only those pages that specifically address the topic that relates to the page being linked. It is significant because search engine will look at who is linking to you; they are also starting to pay very close attention to how many links you have off your site on a certain page.

Thirdly, well structured website is always preferred by web visitors and search engines. People, so frequently rushing to find specific information they are searching for, rarely read through Webpages but rather scan headings and bullied lists to find the detailed sections of interest. Similarly, search engine break down all websites into elements based on structure of pages. Therefore, organize sections of content into group, make headings, use the correct coding tags for them and use bold bullied lists to present key posts. Key part of the content may get unnoticed if you would not specifically titled with a headlines that matches what visitors might be looking for.

The fourth factor which cannot be ignored in building a profitable website is the use of URLS. It is important because website performance is also dependent on the prudent choice of URLS. It is crucial to understand the significance of the URL used to access pages on your website because search engine look at the address of every page on your website and try to extract keywords from URL. For example, you may have a page about "Small Business" on your website, creating the page with a filename of "smallbusiness.html" will give a better keyword rank than page1.html.

Lastly the use of images is always crucial in any website because professional looking photography is key if you are selling something that has a visual representation. If the images are amateurish, even a multi-million dollar resort will not look good. It's worth investing in having some quality images and graphics to show people what you have, if you really care about what you have to sell. People cannot get a hold of your product so they can only feel confident about your product unless it would look good.If you would follow the above mentioned points while creating a small business website it will surely be successful and will help you to generate enough traffic towards your business.

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Source: EzineArticles
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